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Spread Out Your LinkedIn Posts

Gus Wagner

It is very easy to fall into the temptation of sharing your awesome* blog post from your website to your social media channels all at once. Especially when you have options on platforms on LinkedIn like:
  • Publishing a post from your personal profile
  • Using the Publisher tool to create/share a blog post
  • Going to your LinkedIn Groups and posting the links there
  • Dropping links in comments to posts your connections have made
There are lots of top-level reasons (bad form being one) to not do this but you will also:
  • Crowd the LinkedIn newsfeed of your connections since every action you take on the platform broadcasts a newsfeed update
  • Look like you are just there to broadcast your awesome* content instead of making/helping connections or engaging with the content of your connections
  • Admit it, you will look like a damn spammer to your connections and it will impact your connection count and your legitimacy
Make the posts to the different locations but take the time to do so over several hours, or preferably days. Most LinkedIn users are not using LinkedIn every day so they will see your stuff when they see it. If they log in and see it at all. 

Be cool with LinkedIn, and LinkedIn will be cool with you! 

How are you digging the #31DaysofLinkedIn so far? As we enter the second week of this effort we will be getting into some of the heavier obstacles and challenges we all face on the platform. Feel free to drop questions of your own in the comments below or on social media to me. I'll be glad to address them and give you credit if you'd like!

Talk soon,



*All posts by you, me, or anyone else are not awesome. Check out how the audio downgrades about halfway through the video above. We took a risk live-streaming from a noisy place and it kind of half-way paid off! #LessonsLearned

The #31DaysOfLinkedIn Posts from @RocketGroup

#31DaysOfLinkedIn - Introduction and Recap

A Look at LinkedIn Endorsements and Recommendations

Add Project Details to Your LinkedIn

Advertising on LinkedIn

Building Relationships on LinkedIn

Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee

Educate, Inform, and Entertain Yourself with LinkedIn Groups

Job Seeking on LinkedIn

Kids, LinkedIn is for Professional Stuff

LinkedIn Premium: How Do They Work?

LinkedIn Pulse on LinkedIn

LinkedIn: Connect with the Right People, the Right Way

Manage Your LinkedIn Activities

Optimize Your LinkedIn Headline

Pay Attention on LinkedIn

Professionally Mingling on LinkedIn

Recruiting and Hiring on LinkedIn

Say No to the Default on LinkedIn

Setting a Schedule for LinkedIn Activity

Share (Professional) Stuff on LinkedIn

Sharing and Getting Shared on LinkedIn

Sharing Content on LinkedIn Effectively

Should LinkedIn Be Fun?

Spread Out Your LinkedIn Posts

Taking LinkedIn to the Real World

To Pay or Not to Pay for LinkedIn

Use the LinkedIn Daily

Want to Get Found on LinkedIn?

What We Learned During #31DaysOfLinkedIn

Who Viewed My LinkedIn Profile?

Your LinkedIn Likes/Dislikes/Challenges


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Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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