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Building Relationships on LinkedIn

Gus Wagner
There are many steps you can take after setting up your LinkedIn profile to build relationships with your current and future connections. Gus Wagner, below and with a Periscope video for #31DaysOfLinkedIn, talks about the steps you need to be taking.

If you prefer the YouTube, click here

Outside of the tools which are built into LinkedIn already (Posts, Search, Publisher, Connections, and more) there are strategies which you can start to put to work for you in building relationships on the platform.

What LinkedIn strategies build relationships?


Attraction: By this point, your profile is legit, up-to-date, and transparent. You present yourself as a professional with a quality profile pic, an optimized headline, and a call to action. The better off your profile, the most connections you will make. Use this attractive presentation of yourself to request new legit connections and accept new legit connections.

Connections: You should be seeking out others in your profession, your geography, and your interests who you may be able to provide value to. Other connections you should be making are through LinkedIn groups and the members therein. Again, make sure you are connections not to just make connections. Bring or request value from each relationship. Also: never use the default text when requesting a new connection. 

Conversions: Here is where the difficulty level goes up to all-Madden. You have to decide what you want to offer or ask from your connections. Think about why the original connection was made and build from there. Any of these conversations have to be centered around one party offering value (and wanting to) for the other. Convert the relationship by making a call to action to meet IRL, converse over another method, or to possibly (rarely) begin a business relationship.

Let's hear a LinkedIn success story from you if you have one to share. How did a connection lead to a better value proposition for either party? Let us know in the comments below or on social media.

Thanks for checking out the #31DaysOfLinkedIn, be sure and share this page with your own connections with the share tools to the side of this post. 






The #31DaysOfLinkedIn Posts from @RocketGroup

#31DaysOfLinkedIn - Introduction and Recap

A Look at LinkedIn Endorsements and Recommendations

Add Project Details to Your LinkedIn

Advertising on LinkedIn

Building Relationships on LinkedIn

Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee

Educate, Inform, and Entertain Yourself with LinkedIn Groups

Job Seeking on LinkedIn

Kids, LinkedIn is for Professional Stuff

LinkedIn Premium: How Do They Work?

LinkedIn Pulse on LinkedIn

LinkedIn: Connect with the Right People, the Right Way

Manage Your LinkedIn Activities

Optimize Your LinkedIn Headline

Pay Attention on LinkedIn

Professionally Mingling on LinkedIn

Recruiting and Hiring on LinkedIn

Say No to the Default on LinkedIn

Setting a Schedule for LinkedIn Activity

Share (Professional) Stuff on LinkedIn

Sharing and Getting Shared on LinkedIn

Sharing Content on LinkedIn Effectively

Should LinkedIn Be Fun?

Spread Out Your LinkedIn Posts

Taking LinkedIn to the Real World

To Pay or Not to Pay for LinkedIn

Use the LinkedIn Daily

Want to Get Found on LinkedIn?

What We Learned During #31DaysOfLinkedIn

Who Viewed My LinkedIn Profile?

Your LinkedIn Likes/Dislikes/Challenges

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Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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