Gus Wagner - Comment (0)
Hey there, it’s Gus Wagner from The Rocket Group, and I’ve got something intriguing to share with you today, particularly about the dynamics of personal profiles on social media platforms.
- Unlocking Digital Creator Insights – When you choose to set your profile to the status of a digital creator, you’re privy to a range of benefits and insights. One of these insights pertains to understanding the performance of your content – how many people have laid eyes on what you’ve posted. Let’s delve into this further.
- Impression Disparity: A Fascinating Case Study – As we look at my profile, it becomes clear just how impactful these insights can be. Take a moment to consider the posts from yesterday – the ones we’re discussing as we record this video. Something is intriguing happening here.
One post, a serene picture of a river, garnered a notable 409 impressions. A respectable number, to be sure. However, there’s another post that trumps it in terms of visibility. This one, featuring candid shots of individuals, managed to capture a more remarkable 635 impressions. The variance is fascinating and, quite honestly, a bit perplexing.
- Unveiling the Puzzle: Engagement and Suppression – Naturally, the disparity in impressions raises questions. Why did one post resonate more than the other? What’s the secret behind these engagement numbers? This is where things take an unexpected turn.
A captivating part of this story unfolds with a YouTube video clip I shared. It’s a clip from an exceptional movie with an unforgettable scene, one that you’d think my friends would find awesome. But surprisingly, none of my friends seemed to react, which left me wondering.
Intrigued by the silence, I turned to the insights provided by the platform. What I discovered was astonishing – zero impressions, zero reach, and zero engagement. In other words, my post had been stifled, restricted, and rendered virtually invisible. Facebook had throttled this particular post, leaving it in a state of obscurity.
- Unveiling the Theory: Link Throttling – The implications are thought-provoking. This incident reinforces an existing theory: posts containing links, leading users away from Facebook’s ecosystem, are deliberately hindered in their reach. This notion gains further credence when examining the circumstances.
Especially noteworthy is the treatment of YouTube links – a platform that stands as a formidable competitor to Facebook. It’s hardly surprising that content linking to YouTube, a rival in the social media landscape, would encounter obstacles in gaining traction on the Facebook platform.
So, as you navigate the world of social media engagement and content distribution, keep this in mind: the landscape isn’t always as straightforward as it seems. The numbers you see on the surface might not reflect the intricate algorithms and strategies at play behind the scenes.
Feel free to reach out with any questions you might have regarding social media strategies, marketing endeavors, or amplifying your business, organization, or non-profit’s online presence. We’re here to help and provide insights that cut through the noise.
Until next time, keep exploring, experimenting, and engaging.
Gus Wagner - Comment (0)
Welcome to The Rocket Group, a full-service marketing agency based in Jefferson City, Missouri, with a far-reaching presence across the United States. Led by Gus Wagner, the President.Owner, this renowned marketing agency offers an array of services tailored to businesses, organizations, nonprofits, and individuals. Beyond conventional marketing solutions, The Rocket Group takes pride in its history of government and advocacy communications which has also evolved to provide comprehensive services to businesses from the Fortune 100 to local mom-&pops in Jefferson City.
A Dynamic Transformation:
While The Rocket Group has its roots in political communications, it has grown beyond those origins, expanding its offerings to meet the diverse needs of its clients. Gus Wagner’s visionary approach and commitment to driving change have elevated the agency to become a leading full-service provider, catering to a wide range of industries and sectors.
Comprehensive Marketing Solutions:
At The Rocket Group, clients can expect a full spectrum of marketing services, both in the traditional and digital realms. From creating impactful branding strategies to developing engaging content and eye-catching designs, they have the expertise to propel businesses and organizations towards success. Their dedication to understanding the unique needs and preferences of their clients ensures that every solution is tailor-made to deliver exceptional results.
Advocacy Programs and Community Representation:
The Rocket Group stands apart with its continued involvement in long-range advocacy programs and community representation initiatives. Their commitment to making a positive impact in various spheres demonstrates their unwavering dedication to effecting meaningful change. Whether it’s advocating for critical causes or providing authentic representation to diverse communities, The Rocket Group remains at the forefront of driving social and community engagement.
A Journey of Excellence:
The agency’s impressive transformation from its political roots to a full-service marketing and advocacy powerhouse showcases its adaptability and innovation. The Rocket Group has harnessed its extensive expertise and passion to become a prominent player in the marketing landscape, known for delivering excellence and results.
As businesses, organizations, nonprofits, and individuals seek innovative marketing and advocacy solutions, The Rocket Group, which is based in Jefferson City, Missouri, emerges as an exceptional choice. With a strong foundation in government communications and a commitment to driving positive change, they offer a unique blend of comprehensive services. From traditional marketing strategies to digital campaigns and advocacy programs, The Rocket Group is poised to make a lasting impact and help clients achieve their goals. Discover their journey of excellence and embrace the boundless possibilities that await with The Rocket Group.
Here’s a full list of the services offered at The Rocket Group:
Marketing: Social Media Strategy, Social Media Management, Copywriting, Search Engine Consulting, Email Marketing, Content Marketing, Marketing Training, Photography, Video Production, Public Speaking, Marketing Strategy, Research, Social Media Audits, and Turnkey Social Media Management programs.
Advertising: Print Advertising Sales, Social Media Advertising, Programmatic Advertising, Search Engine Marketing
Graphic Design for Print: Posters, Flyers, Business Cards, Billboard Design and More
Videography: Video Production and Video Editing
Web Design: Web Development, Web Design, Responsive Design, E-commerce Storefronts, Website Audits and More
Branding: Logo Design, Collateral, Graphic Design, Stationary, Direct Mail, Web Graphics, Infographics, and Marketing Plans
Presentations and Training: Training and informational speaking for public and private appearances on Advocacy, Grassroots Organizations, Social Media, and Modern Marketing Methods are available through GusWagner.com.
Gus Wagner - Comment (0)
Let’s talk about three common misconceptions surrounding social media. With decades of experience in this ever-evolving field, we’ve come to realize that some long-standing beliefs no longer hold true. So, let’s dive into these myths and set the record straight!
- Cross-Posting Is a Bad Thing – No, It’s Not.
In the past, cross-posting, which involves sharing the same content across multiple platforms like Facebook, Instagram, Twitter, and LinkedIn, was seen as a faux pas. However, times have changed. Your audience isn’t following you on all platforms simultaneously, and they consume content at different times. Cross-posting actually saves you time and effort as a publisher. So, feel free to share your content across platforms without fear!
- Organic Reach is Important – No, It’s Not.
Gone are the days when publishing a post would automatically reach a significant portion of your followers. Organic reach, which refers to the number of people who see your posts without paid promotion, has plummeted to below 5% on various social media platforms. To ensure your content reaches your intended audience, investing in social media advertising is crucial. The good news is that you can start with as little as a dollar a day on many platforms. By investing in yourself and your content, you’ll reach both your existing audience and potential prospects.
- The Platforms are Different – No, They Aren’t
While each social media platform has its unique quirks and caters to different audiences, the fundamental concept remains the same across platforms. Whether it’s Facebook, Twitter, or LinkedIn, people are scrolling through their newsfeeds, engaging with stories and reels, and consuming various types of content. As platforms compete and evolve, they become more similar in functionality. It’s important to identify the platform that aligns with your target audience and focus your efforts there. And for most cases, Facebook remains the go-to platform due to its large user base and the extensive time spent there by users.
So, why focus on Facebook? The numbers speak for themselves. It boasts the most extensive user base, the lowest barrier to entry, and continues to attract users who spend significant amounts of time on the platform. If you’re aiming to reach a broad audience with your content, Facebook should be your primary focus.
We hope that debunking these social media myths has shed some light on the ever-changing landscape. If you have any questions or need further clarification, please drop them in the comments below or reach out to us via direct message or email. We’re here to assist you on your social media journey.
- Cross-Posting Is a Bad Thing – No, It’s Not.