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Creativity Is Not A Commodity

Gus Wagner


Here at The Rocket Group the office television is often tuned to MLB Network in the background. I’ve come to the conclusion, based on the commercials, the entire network is paid for by our competitors. Commercials for bulk printers, clip art graphic design, template website, and even social media management companies fill the airwaves between pitches.

These are what we refer to as commodity marketing companies. It’s simple point-and-click-add-a-widget-without-a-creative-thought design. While this approach may work for some efforts and businesses it is not business we are interested in working on.

I spent in almost a decade in and around manufacturing so I know how widgets are made on assembly lines. There is actual little thought which goes into the processes on the line as it is usually all automated by that time.

You can do the same thing to market your company, organization, or campaign – which probably consumes your every waking moment and thought – by buying products from services mentioned above. If you are not interested in taking a creative and original approach to your marketing then you are probably not interested in standing out from your competition.

These commodity marketing services may help you but it is more likely they will grab your money and run. You will be left with an inferior marketing product.

What you need is a real live marketing professional, like ourselves or any of thousands across America, who will look you in the eye, walk your floors, and work with you to develop a brand, a message, and graphic tools for the web and the real world which will connect with the audiences you are trying to attract and retain.

These tools, developed in a partnership with you, will help you succeed in making money, raising awareness, and dominating your market.

If you need creative services for your efforts, contact us or any other marketing professional.

If you need clip art which is probably being used by hundreds of other businesses like yours, then watch the MLB Network to see the companies you should call during every commercial break.

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Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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