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How to Easily Work with Video in Your Marketing

Gus Wagner



One of our favorite things to do when blogging for ourselves it to add a video element to the content. You can see the videos which go with many of our blog pieces on marketing on our YouTube channel, throughout our Blog page, and even with this post.

You can do the same thing to increase the opportunity for potential customers to find you. Video works to help you get found and to establish yourself as a topic expert online.

You’re watching and reading this page right?

Video is a key component of search engine marketing and with the rise of mobile devices, visitors are more likely to watch you talking about your topic than read the words you write. The reason: YouTube is the second largest search engine online.

Yes, Google does own YouTube but the video platform still performs remarkably well separate from its mothership.

Creating content may also seem like a burden but video makes production even easier. Video also gives you another form of content to publish and share through your social and other communication channels.

And it’s simple to do.

Yes, we do make high end video productions and we have access to all the cameras, lights, and tools of the trade we need to do so. For these blog videos, we prefer to use a simple Flip cam, tripod, and white board set up. You can emulate our set up from the photo below.

You can't even see the safety net!

The one thing not pictured in this photo which you will need is trust in yourself.

You have to exude confidence in the topic you are discussing to make yourself believable to your audience. Practice makes perfect so run through a couple of presentations on video then watch and learn from them. You will see your bad habits and tics (or your wife/husband/coworkers will when you show your work to them) and you will be able to iron the wrinkles out before you post anything on YouTube.

Another thing to remember is to not worry if you don’t go ‘viral’ or even get 1,000 views. It only takes one customer or prospect seeing your video presentation to cover your overheard and make a profit on doing video blogs this way.

Still have questions? Drop us a line anytime and we’ll be glad to help you get started on producing your own video content!

*When using our Flip cams. It's much more involved when we bring the big toys out to work!

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Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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