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Launching a Landing Page

Gus Wagner



A recent client landing page we constructed. Check out the whole archived page here.

Crisp. Simple. On Message: Your quick guide to building a better landing page.

If you have a website, you’ve probably considered (or are already using) a landing page. When done correctly, a landing page is an effective tool for a business website. A good landing page helps you capture leads, build awareness and close sales.

What is a Landing Page?

A landing page is a standalone page that's distinct from your main site. Its purpose is to promote something very specific, like a workshop or new promotion, and to encourage the viewer to take a specific action.

How do you plan a new Landing Page?

First, keep in mind that a landing page is not meant to be a major source of information, like your homepage and the rest of your site.

1. Determine your promotion

What will your readers get, why do they need it and how much does it cost? Keep your promotion crisp, simple and on-message. Don’t give them more information than they need. In fact, the less copy you can use to get your message across, the better. If you need to, you can redirect them to more in-depth information by using embedded links in your text.

2. Create your call to action

Create a specific action for your customers to take, and place that call to action above the fold. In fact, if possible, keep all your content above the fold. What do you want them to do? Call, sign up or order right away? Make it easy for your customers by telling them exactly what to do.

3. Use vivid imagery

Images > Text. If you can show it instead of say it, do so. Always try to include some type of visual image to capture and retain interest. If you want to see what we mean, check out this collection of 40+ Best Landing Page Designs.

4. Be specific

Don’t be afraid to create more than one landing page for a single promotion. The more targeted you can get, the better! Do you use Facebook or have an email list? If so, create unique pages for each. It’ll also help you to track which of your marketing avenues are responsive to your landing page promotion.

5. Monitor your results

We use CampaignMonitor for our email marketing and they do a great job with landing page campaigns, too!

At The Rocket Group, we have a lot of experience building landing pages and we’re here to help. Give us a call or shoot us an email. We’d love to help you build landing pages for your next campaign!

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Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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