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Why Did I Favorite Your Tweet?

Gus Wagner

There are more than 500 million tweets sent every day around the world. That’s a lot of information to digest whether you are only looking at you’re the tweets of the folks you follow, by keywords, or by search.

We’re able to slow down the firehose of information a lot by using tools like Hootsuite and Evernote ourselves. Another thing we do is hit the ‘Favorite’ button.

You might be thinking, “Gus, you are the ShareThenLike.com dude. Why are you doing something on Twitter which tantamount to Liking something on Facebook?”

I have a couple of reasons (and nice use of ‘tantamount’):

1. I am saving it for later. Hitting Favorite on Twitter adds your message to a compilation list connected with my own profile and I can go back and look for that information at a later date. I often use Evernote for this feature as well but that is a private cloud-based system while the Favorite list is public.

2. I also use the gold star to acknowledge that your great content educated or entertained me. I’d have probably loved to have retweeted the message but it was too long and I didn’t have time or resources to edit it shorter. Remember 120 > 140 and this theory will greatly help your retweets.

3. Finally, I am connecting your content with our News page which is powered by the RebelMouse tool. We like to use this page to add another layer of social sharing to our efforts and your content.

As I’ve said before, Twitter is my favorite social media platform and I use it for almost all of my news, weather, business and fun information gathering. The goal with the content I publish for TRG and clients is to educate, inform, and entertain our audiences. The Favorite feature is another way to do so and to help your content as well.

Keep the great tweets coming and be sure to follow @RocketGroup on Twitter!

UPDATE: This tweet seemed to fit the favor of this post pretty well.


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Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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