Blog

Use the LinkedIn Daily

Gus Wagner

As we have discussed in previous posts in this #31DaysOfLinkedIn series, if you do even just a little with LinkedIn you will be ahead of most of your peers.

Unfortunately, too many folks and companies with profiles on LinkedIn are in a “set it and forget it” mode. I have been guilty of this in the past myself. This attititude only allows you to fall further behind your competition who is more active on the platform.

What does daily activity on LinkedIn look like?

One thing LinkedIn is very good at is being proactive in notifying you of any activity related to you or your connections. They actually step outside their platform and email you summaries as often as you would like to recieve them. When you see one of these daily/weekly emails in your inbox, go ahead and open it and do some/all of the following:
    • Check the timeline (read: front page) for posts from your connections to see which ones it would be appropriate to comment, Like, and share. It operates just like Facebook, but with less conspiracy theories!
    • Check the notifications at the top of the page, you’ll see the red flags, for any new connection invites, messages, or publishing activity by your connections. Interact appropriately.
    • Update your own profile. Not sure what to update? LinkedIn is here to help you with questions about your professional, academic, and community achievements which should be a part of your profile.
    • Check to see who viewed your profile while you have been away. See any professional opportunities there? Start the follow-up process!
    • Are you a member of any LinkedIn groups? Check them for any recent activity that may need your interaction. By supporting others in your groups you are helping to make the group more active and have a better chance at success.

Be careful with these daily activities on LinkedIn

While the points above are all positive actions you can take on LinkedIn, there is one action which is kind of pointless and one which could get you in trouble:
    • Be careful about offering Endorsements to others. In our opinion, the LinkedIn endorsement is akin to the Poke on Facebook. Its just a little nudge that few ever see or consider which says, “Hey.” Its harmless and not very effective.
    • Be careful of the digital trail you leave on LinkedIn. Unless you have your settings set correctly, every profile will be getting a notification which says you looked at their profile.
What other daily activities do you undertake on LinkedIn which you would recommend? Let’s hear them in the comments below or on social media. Finally, if you know someone who needs to take a more active role on LinkedIn, share this post with them (or with all your audiences with the share tools on the side) to show them how easy it can be!
Thanks for reading and we’ll catch you soon with the next of the #31DaysOfLinkedIn effort!

The #31DaysOfLinkedIn Posts from @RocketGroup

#31DaysOfLinkedIn – Introduction and Recap

A Look at LinkedIn Endorsements and Recommendations

Add Project Details to Your LinkedIn

Advertising on LinkedIn

Building Relationships on LinkedIn

Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee

Educate, Inform, and Entertain Yourself with LinkedIn Groups

Job Seeking on LinkedIn

Kids, LinkedIn is for Professional Stuff

LinkedIn Premium: How Do They Work?

LinkedIn Pulse on LinkedIn

LinkedIn: Connect with the Right People, the Right Way

Manage Your LinkedIn Activities

Optimize Your LinkedIn Headline

Pay Attention on LinkedIn

Professionally Mingling on LinkedIn

Recruiting and Hiring on LinkedIn

Say No to the Default on LinkedIn

Setting a Schedule for LinkedIn Activity

Share (Professional) Stuff on LinkedIn

Sharing and Getting Shared on LinkedIn

Sharing Content on LinkedIn Effectively

Should LinkedIn Be Fun?

Spread Out Your LinkedIn Posts

Taking LinkedIn to the Real World

To Pay or Not to Pay for LinkedIn

Use the LinkedIn Daily

Want to Get Found on LinkedIn?

What We Learned During #31DaysOfLinkedIn

Who Viewed My LinkedIn Profile?

Your LinkedIn Likes/Dislikes/Challenges

Comments (0)

Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm headquartered in Jefferson City, Missouri which serves clients across North America. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter.