We spend a lot of time launching and managing social media campaigns for clients but there is also a big concentration in the office on our own posts, tweets, and other content.
The goal with our content falls into three categories: educate, inform and entertain.
If the posts don’t do any of those three things we aren’t doing a good job for our audience.
The point of meeting those criteria is it forces us to create or curate content that you will stop and pay attention to. If we wanted to post coupons or discount prices all day long on Facebook, that is what you would come to expect from us (or any brand) and if the content didn’t do that you would quit engaging with it.
We educate through showing marketing techniques for use across the web and the real world. Sometimes this content is our own but mostly it comes from other sources. As a matter of fact, all brands should follow the 80-20 rule where the maximum of your own content is 20 of what you post.
And your sales pitch content should only be 5 of everything you post online.
There is also a large effort here to inform our audience of items we find interesting. We are big advocates for our home state of Missouri so you will see a lot of tweets about The Show-Me State. When we see career opportunities that fall into our audiences interests here in Missouri we share those as well (we actually have some great success with these types of tweets). Also, if there are contest, event, or even cool concert or sports happenings happening we share that information.
— Gus Wagner (@RocketGroup) February 25, 2014
And of course we aim to entertain. The concert and sports tweets are part of that but we also add our pithy comments to retweets or Shared posts on Facebook. Doing so allows us to show personality which in turn helps to foster a relationship with you.
We always want you to have fun with marketing, and the work we can do together, so if you can read and watch our content and it makes you laugh or think – then we are doing our job.
The other thing we do with our own channels across Facebook, Twitter, YouTube, etc is to use our own content as a laboratory to test new methods of posting, sharing, and creating. You will see more of this type of effort on our Facebook page but we experiment across the whole social spectrum.
It’s better to do this with our content than with client content!
As you will see on most of our blog content on this website, we experiment with video blogging as well. The videos are usually me sitting and having a conversation with you on a marketing topic. These are all filmed cold, with limited notes, in my office talking to the camera. The transcript of the video is then used to craft a post like this one. If you look at the video transcript and this content, they have the same theme but don’t neccesarily match up.
Our goal, as it is with client work and as it should be with your own marketing, is to drive you from social media to our website, to our email list, to a deeper connection, to a possible business opportunity.
We want to educate, inform and entertain you with our social media content. More importantly we want to become an asset and a partner for you as you navigate the waters of these ever-changing platforms.
Thanks for the time,