A Simple SEO Guide for Beginners

Search engine optimization (SEO) might seem technical and complicated, but it doesn’t have to be. By following this simple SEO guide, you can improve your website’s search rankings in as very little time. 

Here’s how to do it:

1. Check On-Page Speed and Quality

Start by making sure your website is running smoothly. You want your pages to load quickly and be easy to navigate. Use Google’s free PageSpeed Insights tool to check how fast your pages load. Aim for under three seconds, with under two seconds being ideal. If your pages are slow, try enabling browser caching or using a content delivery network (CDN) to store assets locally. WordPress users can install a caching plugin like W3 Total Cache to automatically manage caching and compress images.

While optimizing speed, also check for errors and duplicate content on your site. Duplicate pages or products can confuse search engines and hurt your rankings. Remove any duplicates you find.

2. Conduct Keyword Research

Next, focus on your content. You need to use keywords and phrases that match what people are actually searching for. Use free tools like Google’s Keyword Planner, UberSuggest, or Ahrefs to find longtail keywords—phrases that are more specific and less competitive.

Create pages that directly answer the questions people are searching for. Use your target keywords naturally in your headlines and opening sentences. Make sure your content is well-organized, with sections, quotes, and images that keep visitors engaged.

3. Configure Page Metadata

Metadata is the information that tells search engines what your pages are about. Make sure your title tags start with your target keywords and are written to encourage clicks. Keep your meta descriptions under 160 characters and summarize the purpose of the page.

If you’re using WordPress, a plugin like Yoast SEO can help you insert schema markup, which can trigger rich result previews in some searches. Optimized metadata can improve your click-through rates from search results.

4. Build Backlinks

Backlinks are links from other websites to yours, and they signal to search engines that your site is credible. Start by creating valuable content that others will want to link to. Reach out to bloggers and influencers in your industry and ask them to link to your content. Guest posting on authority sites is another great way to get backlinks.

Consistently building relationships and creating valuable content will help you earn ethical backlinks that improve your search engine rankings over time. Use a free tool like Ahrefs to monitor your backlinks and assess your site’s authority.

5. Call Us

Still having issues? Don’t sweat it. We all feel intimidated in the beginning when it comes to SEO. If you need help, or just want someone to take these worries off of your plate, feel free to reach out to us at any time!

By following this advice, you can systematically improve your website’s visibility on search engines. It might take up to three months to see significant changes, but staying organized and consistent will build momentum and bring lasting results.

Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm headquartered in Jefferson City, Missouri which serves clients across North America. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter.