AstroNetTurfRoots at #SocialIRL in Jefferson City, Missouri

Gus Wagner of The Rocket Group explains #AstroNetTurfRoots at #SocialIRL in Jefferson City, Missouri (#JCMO) in December of 2012.

Speaking from the state’s capital, Missouri social media strategist Gus Wagner teaches the audience at #SocialIRL about engagement, advocacy, and developing relationships through social media.

This process is one that Gus calls #AstroNetTurfRoots.

Critics refer to organized groups building grassroots organizations as “AstroTurfing”. At The Rocket Group, we think that combining your real-life organized group with your online constituents creates #AstroNetTurfRoots.

Watch the video to learn more.


Gus Wagner is a multiple-certified social media strategist who served for more than seven years as a Chief of Staff in the Missouri State Senate, and for more than six years as the State Chairman of the Missouri Young Republicans. He has more than 21 years experience in business and more than 26 years total in political, charitable, and civic volunteerism and involvement.

Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm headquartered in Jefferson City, Missouri which serves clients across North America. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter.