This is a post which covers an answer to a question we hear a lot: What can you and social media do for me/my business/my organization/the world?
The basic answer to this very broad question is below but first we need to address a critical point.
If you are looking for hundreds, thousands, millions of Likes or Follows, you are approaching social media from an incorrect understanding and you will either fail or get frustrated.
If you are looking for sexy, yet unimportant, audience numbers then we are not the marketing company you are looking to work with.
We work to build effective and strategic audiences who actually respond to our client’s content. These audiences match up with the client desired topic, geography, or other targeted demographics. We build these legitimate audiences through being consistent, truthful and transparent in all online conversations and content we share.
Then we work to navigate the social audiences to the client website, to the client email list signup form, or to the client’s storefront with their wallet in hand.
All of this is done through content which is actually educating, informing or entertaining the target audience. These are same principles we use in our own social media outreach.
We build content for social media posts, blog content and other communications tools which people actually want to listen to. This is the way you build a loyal audience. Contests, funny photos with silly captions, and other tricks might have short term success and huge numbers of Likes and Shares but if those Liker’s and Retweeters can’t actually do business with you what good has it done for you?
We also work to keep the sales pitches to a minimum. Industry rules of thumb suggest an ‘80/20’ rule of 80 informational content and 20 promotional content. We look at it as 80 educational, 15 informational and 5 sales based content. Anything more is actually either going to turn your audience off or build an audience of people who are only looking for a discount.
Those discounters have a negative impact on your bottom line. TWEET THIS
When the content strategy, audience outreach and posting calendar are in place then we are constantly monitoring to see what forms of content, times of day for posting, and audience demographics are working for the client. Then we begin an almost daily effort of tweaking to make sure the most effective efforts are being put forth. Then we repeat all of the above.
These efforts have a positive impact on your bottom line.
That is a basic answer to the broad question above. Individual clients get specific individual answers relevant to their audiences.
If you want to learn more about how modern marketing tools can help you then please follow us on Twitter, Like us on Facebook, sign up for our email newsletters and, most importantly, hit the contact button above!