Content Ideas for Your Social Media

In today’s digital world, many businesses, organizations, and nonprofits often find themselves stuck when it comes to deciding what to post on social media. With so many content options available, it can feel overwhelming to consistently create posts that engage and grow your audience. Finding the right mix of content that resonates with your followers, matches your brand, and encourages interaction can be tricky. If you’re still looking for help or inspiration, feel free to reach out to us. We’d love to chat and help you review your marketing goals to create a social media presence that truly shines.

Quotes: Share inspiring or motivational quotes.

Infographics: Share visually engaging data or information.

Interesting Facts: Post intriguing tidbits about your efforts relevant to your audience.

Tips and Advice: Offer practical advice in your area of expertise.

How-To Guides: Provide step-by-step instructions.

Product Reviews: Share honest reviews of products and services.

Customer Reviews and Testimonials: Highlight positive feedback from clients.

User-Generated Content (UGC): Share content created by your followers.

Question Posts: Engage your audience with thoughtful questions.

Polls: Engage your audience with interactive polls.

Surveys: Conduct surveys to gather feedback.

Contests and Quizzes with Prizes: Increase interaction with fun competitions.

Giveaways: Host giveaways to increase engagement.

Blog Posts: Repurpose content from your blog.

Resource Lists: Compile and share useful resources.

Ebooks: Share downloadable ebooks.

Case Studies: Provide in-depth looks at successful projects.

Statistics: Share relevant data and statistics.

Recipes: Share culinary creations or favorite recipes, if you are in the food space.

Fashion Tips: Post advice on style and trends, if you are in the retail space

Health and Fitness Tips: Provide wellness and exercise guidance, if you are in the health space.

DIY Projects: Inspire with do-it-yourself ideas they can do on their own.

Travel: Share travel stories from your business travels

Travel Pictures: Share images from your business travels.

Cute Animal Videos/Pictures: Delight followers with adorable animal content or memes related to your product or service.

Funny Videos: Post lighthearted and humorous content.

Events: Announce upcoming events or share event highlights.

Local News: Keep your audience informed about local happenings in your community.

Behind the Scenes: Give a glimpse of your operations and team.

Show Your Culture: Showcase your company’s values and environment.

Personal Stories: Share relatable and personal narratives.

Celebrate People: Recognize team members, customers, or community figures.

Celebrate Achievements: Share your milestones and successes.

Announcements: Inform your audience about important updates and news.

Job Postings: Advertise open positions.

Group Events: Highlight group activities or community gatherings you are sponsoring.

Call to Action: Encourage your audience to take specific actions – like to spend money with you!

Photos: Post high-quality and engaging images.

Videos: Share various types of video content.

Live Videos: Engage with your audience in real-time.

Podcast Episodes: Promote your podcast content or appearances.

Tutorials: Post educational how-to videos or articles.

Q&A Sessions: Host question and answer sessions, even live ones!

Product Launch: Announce new products or services.

Sales Announcements: Inform your audience about sales, events, or special offers.

Freebies: Offer free resources or products.

Coupons and Discounts: Offer exclusive deals to your followers, sparingly.

Free Shipping: Promote free shipping offers if you offer shipping.

Links: Provide links to relevant and interesting articles or resources.

Checklist: Provide helpful checklists associated with your product or service.

Online Courses: Promote educational courses related to your product or service.

Webinars: Host online seminars.

Inspiration: Post motivational quotes and stories.

Gift Ideas: Suggest thoughtful gift options, which they can buy from you – of course!

Be Fun and/or Funny: Add humor and fun to your content.

Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm headquartered in Jefferson City, Missouri which serves clients across North America. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter.