When you encounter new competitors, peers, or unknowns on Twitter, one of the first thing to do is to check out their list of followers to see who they are attracting. Too often, a bad first impression is made because their follower list is full of junk and spammers. This is an obvious sign they bought their followers and are tweeting into an empty room. Gus Wagner discusses the topic at length in this video and blog.
Creating First Impressions on Twitter
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