Between all the algorithm changes on social media and increased competition from more and more brands committing to online marketing you have probably seen less interaction with your content. It doesn’t matter if it’s a Facebook post, a tweet, or content on your blog, the numbers are falling.
Why is that?
1. Do you know when your fans are online? Facebook tells you in your Insights what days and times of days your audience is on the platform. If you are posting when the smallest amount of fans are online you will be less successful.
2. What’s in it for me? Your audience connected with you to support your business, to learn more from you, and to receive special opportunities. If ¾ of your content isn’t answering this question for your audience you will not receive interaction.
3. Your content sucks.
Your online content, especially on social, has to be informative and engaging. Sure, it acceptable to post the random fun item or dog photo (guilty) but if the majority of your posts are taken from George Takei then you will have problems. If you are posting all links, selling all the time, or posting ugly/blurry photos, you will not have successful interactions.
Here are some tools we use to enhance our content. I’m not sharing any trade secrets here as you have the same internet we have and have probably found these tools yourself:
1. PicMonkey is a great tool for editing and resizing photographic images. You don’t need to have a degree in Photoshop to run it either!
2. Canva is a fairly new tool which will help you to manage your images, or use their stock images, to create some rather cool graphics. They also have templates you can use but we try to avoid those as it doesn’t take long for your content to begin looking like your competitors.
3. Getty Images has always been the go-to source for news and file photos. They have recently opened up their sharing tools so you can go to them directly instead of stealing them from Google images.
4. No marketer or communicator these days is worth their salt if they are not using Facebook and Twitter ads. These are both very powerful and very targetable tools which will help you to succeed for very small investments.
If you still need help navigating the ever-changing waters of content management, let’s talk. Feel free to reach out to us at any time about launching your success story.
As always, thanks for the time!