With the ongoing drop in Facebook organic reach, many business page owners are jumping to the Boost button to achieve their goals. This video example, using the Jefferson City Concert Association page, shows the extra steps you need to take to save time, money, and frustration.
The main thing you want to avoid is promoting posts to friends of your fans. In 99{628954cb2bad821921117287c23504a7919be1893c483613421612ad8712cddb} of cases your content is not relevant to those in the secondary audiences. For example, if we boosted the post in the video above to friends of fans, our $20 investment would quickly be used up by impressions to Facebook users in all of the Springfields in the USA instead of our local fans in the Jefferson City, Missouri area who can actually buy tickets and fill seats at the concert venue.
To promote any content to any audiences who cannot actually spend money with your business or brand is a waste of money.
If you have any questions about Facebook, Facebook advertising, organic reach, or marketing in general, feel free to contact us at anytime.
See also: Facebook Changes Which Are Impacting Your Business, How To Successfully Upload Multiple Photos to Facebook, and Beating Facebook At Its Own Game.
