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LinkedIn Premium: How Do They Work?

Gus Wagner

Ah, the old allusion to a years-old strange song lyric in a blog post title. If we can’t have some fun during the #31DaysOfLinkedIn, when can you?

Earlier this month, we looked at if you should pay for increased LinkedIn services. Let’s look at what you get for the mid-range LinkedIn Premium Services for a monthly investment of $79.99.

LinkedIn Premium Services and Benefits

Advanced Search. You can use the basic search function to look for people, companies, jobs, groups, and even posts. With Advanced Search you get to, well, let’s let a video explain it.

Who Viewed Me? As a basic member, which you are probably are right now, you get to see the last five people who viewed your profile. If they have their settings open to allow you to see who they are. By paying the monthly service fee, you can now see all the open profiles who have viewed your profile. If you aren’t going to follow up with them, will this be a worthwhile investment?

InMail. The biggest difference here is you now get to email people on LinkedIn who are not in your connections network. This way you can send them introductory messages, informational messages, or salesy messages which may have a good success rate, but what do you really think will happen with cold emails received on a network they are most likely not active with anyway?

As we have mentioned before, we paid for a month of Premium Service some time ago and didn’t really see much benefit out of it as our network at the time was not that active. After ending the service, LinkedIn did offer some additional free service time to explore the product. I passed.

If you are truly going to be active and not be trying to sell all the possible connections on LinkedIn right out of the gate, I can see the investment being a wise one. If you are going to be another inactive lurker on LinkedIn, it will only serve as a possible write-off for you and have no real world benefit to you.

What has your experience been with LinkedIn Premium? Feel free to share your thoughts in the comments below or on social media with the share tools to the side of this post. I’d like to hear some good, bad, or indifferent comments about paying for LinkedIn!

Thanks for reading and watching this far! Keep those comments and direct messages coming!

The #31DaysOfLinkedIn Posts from @RocketGroup

#31DaysOfLinkedIn – Introduction and Recap

A Look at LinkedIn Endorsements and Recommendations

Add Project Details to Your LinkedIn

Advertising on LinkedIn

Building Relationships on LinkedIn