One of the easiest things to do on LinkedIn is to optimize your headline. Yet is is overlooked by too many users as a way to introudce themselves.
Throughout these early days of the #31DaysofLinkedIn, the theme of optimization has come up repeatedly in our research. There are many features you can put to greater benefit for greater interaction on LinkedIn but one of the most visible and effective parts is the headline.
What is the headline on LinkedIn?
Simple answer: It’s the words underneath your name on your profile.
Longer answer: It’s the description located underneath your name which you can put the key words and phrases about yourself, your skills, and your profession. You can be as straight-laced or personable as you prefer to be in this section but remember its a first impression many LinkedIn users and search engine searchers will get from you.
TL; DR: You’ve got 120 characters to make a first (or continuing) impression to a searching visitor enough to make them click through to the rest of your profile…and possibly the rest of your professional life.
Question for you: Who are some LinkedIn users you have seen with super-cool or super-practical LinkedIn headlines? Share them in the comments below or on social media with the #31DaysOfLinkedIn tag.
Also, if you thought this post, or the Periscope video I filmed in Staples, are bringing you education, information, or entertainment, please hit one or all of the share tools on the side of this page so your followers can feel the same way!
Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm headquartered in Jefferson City, Missouri which serves clients across North America. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter.
