Many thanks to those who jumped in live during this Periscope livestream broadcast!
Do you know what online audience is active 24-7-365 and looking to have profitable interactions? Your LinkedIn Connections, that’s who.
As we have said over and over during these #31DaysOfLinkedIn: You need to be active on the platform and take advantage of the fact that so many of your peers and competition are not.
How you can pay more attention to LinkedIn.
Respond. You get inquiries, connection requests, and notifications around the clock. The quicker you respond to them the better chance you will have of success. I used to be a real dummy myself and let connection requests sit until a Monday morning ritual. Don’t be like I used to be.
Report. Do you have news which is good, bad, or indifferent for yourself or your company? Make sure you report it in as many places online as possible, including LinkedIn, before it gets told incorrectly by other sources. One of the cardinal rules of communications is to “report your own bad news.” To do so is incredibly easier now with social media, your own website, and the rest of the internet. I have seen companies post earnings reports on LinkedIn just as much as I have seen people say they have gone through a downsizing and are looking for a job. Both types of posts were well received by their LinkedIn connections.
Look. Another part of your LinkedIn which runs around the clock is your timeline. I’m not sure how the algorithm here works* other than randomly. I have seen posts three scrolls down which are minutes old and posts at the top of the same visit more than twenty-four hours old. Here’s the deal, if a post is less than twenty-four hours old and relevant to you, interact with it. Like it, comment on it, share it. The author will appreciate it. Trust me on that one.
Groups. Click the link there (this one), and utilize the connections you have made in the Groups you have joined. Again, your interaction with posts less than twenty-four hours old is greatly appreciated. Every public action you take on LinkedIn is broadcast into the timelines of your connections which helps content achieve the audiences-of-audiences-of-audiences goal of social media. It will work for your content as well. If you create any.
What benefits of paying attention on LinkedIn have you received? Share your thoughts in the comments below or on social media with the #31DaysOfLinkedIn #. Let’s keep in touch and work through any LinkedIn questions you have, together!
*I am pretty sure the algorithm is weighted towards who you interact with the most. Since few people interact at great levels on LinkedIn, the person who you congratulated on their promotion a year ago is usually the top person you see in the timeline. Is yours different?
Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm headquartered in Jefferson City, Missouri which serves clients across North America. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter.
