The secret to getting your content shared on LinkedIn, or any platform for that matter, is to have content your connections (fans, followers, subscribers, etc,) actually find shareable. Your content, also discussed before, must educate, inform, or entertain your audience so they will find it critical enough to take the extra step to share with their own audience.
This is one of the goals of social media: reaching the audiences of audiences of audiences. This is also how news, job opportunities, and cat videos go viral.
How to share content on LinkedIn
Sure, this might sound a bit simple but why aren’t more people doing it? Sharing on LinkedIn is 1) almost the same function as on Facebook and 2) a continuation of the most powerful action you can take on social media.
As you can see in the image above, sharing Scott’s post allows us to offer our own comments on the content and share it with all of our connections, with all or some of the Groups we belong to, or with certain individuals only through a message. Scott will also be notified of the share and will possibly reach out to say, “Thanks!” or, “What’s up with you sharing that?”
Those comments you add are your own implicit endorsement (or condemnation) of content created by other individuals, companies, or groups.
When you like something, as seen below, it still goes out into the newsfeed of LinkedIn but no other action is indicated. If you didn’t comment on the original post, there isn’t really any indication of why you liked the content to begin with. The share button is right there next to the like button on LinkedIn and clicking it takes the same amount of energy as clicking the like button. Take the extra step and use the share button next time.
Sharing content to LinkedIn when you aren’t on LinkedIn
This one is a little more difficult, but the internet is your friend and tools have been developed to ease your burden. Many websites, including this one, have installed sharing tools for users to share to various social media platforms or even to email.
The tools which we use, as do many others, are from a company called SumoMe. This free, yes, a free set of tools includes the sharing system which you see on the side of this page. If you click any of the logos there a window will open which will allow you to add your comments to the post link, just as happens on LinkedIn and Facebook. You then hit the publish button and you have shared content to LinkedIn from outside of LinkedIn. Go ahead and click one of those buttons and see what happens!
If you do not have this tool on your own website, I can’t recommend it enough that you do so right now. Well, right after you share this blog post to your connections, fans, and/or followers so they can learn the benefits of sharing content on LinkedIn!
Thanks for reading this far down the page and let’s talk if we can help you with any questions or challenges in your own marketing world.