It is very easy to fall into the temptation of sharing your awesome* blog post from your website to your social media channels all at once. Especially when you have options on platforms on LinkedIn like:
Publishing a post from your personal profile
Using the Publisher tool to create/share a blog post
Going to your LinkedIn Groups and posting the links there
Dropping links in comments to posts your connections have made
There are lots of top-level reasons (bad form being one) to not do this but you will also:
Crowd the LinkedIn newsfeed of your connections since every action you take on the platform broadcasts a newsfeed update
Look like you are just there to broadcast your awesome* content instead of making/helping connections or engaging with the content of your connections
Admit it, you will look like a damn spammer to your connections and it will impact your connection count and your legitimacy
Make the posts to the different locations but take the time to do so over several hours, or preferably days. Most LinkedIn users are not using LinkedIn every day so they will see your stuff when they see it. If they log in and see it at all.
Be cool with LinkedIn, and LinkedIn will be cool with you!
How are you digging the #31DaysofLinkedIn so far? As we enter the second week of this effort we will be getting into some of the heavier obstacles and challenges we all face on the platform. Feel free to drop questions of your own in the comments below or on social media to me. I’ll be glad to address them and give you credit if you’d like!
*All posts by you, me, or anyone else are not awesome. Check out how the audio downgrades about halfway through the video above. We took a risk live-streaming from a noisy place and it kind of half-way paid off! #LessonsLearned
Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.
PO Box 913, Jefferson City, Missouri 65102 314.603.0923 Gus@RocketGroupLLC.com