With the Graph Search, algorithm improvements, and one billion users on Facebook there will be more and more pressure on businesses and organizations – large and small – to gather as many Like’s as possible.
We stand by our longtime stance, the best way to get Like’s for your business is to earn them.
It appears Graph Search will be fueled by the Like’s users have accumulated since the beginning of their time on the platform. If I am looking for a hamburger restaraunt recommendation for Jefferson City on the tool, it will supposedly show me all of the interactions my Facebook friends have had concerning “hamburgers” and “Jefferson City”. Then I will be able to pick the best option.
This will be like Google search with peer pressure applied on top of it.
If early testing reports prove to be real, Like’s will have an inordinate amount of weight when it comes to results.This will lead to a rush of fear mongering bloggers and scared business owners to do anything and everything to drive up their Like counts. This will then result in larger numbers that will have no actual impact on their business…driving up frustration for all.
Earn your Like’s through good content with consistent posting, good visitor interaction, good real world service (that still works!), and targeted investments in sponsored posts and Facebook ads.
Having your Christmas card list from around the world give you 100 or 1000 new Like’s to your hair salon in Mid-Missouri is not going to help you one bit. Can your Gramama in Spokane get her weekly cut and curl from you in Fulton? If the people who are liking your Facebook page aren’t local and can’t spend money with you then you are wasting time, energy and bandwith.
Invest the time, energy and bandwith into a content calendar so you know what will be posted and when, into taking attractive photos of your work product to share online, and into customer recommendations and shares which will further your message into your customer’s audiences and further.