The Rules: Social is 24/7

Gus Wagner of The Rocket Group on the 24/7 nature of social media marketing.

Fast Company magazine recently published an almost-entire issue about Social Media. One of the more notable pieces of the magazine was an infographic called “The 36 Rules of Social Media” (shown and linked to, below).

I thought I would share some thoughts on what these rules mean to small businesses in Mid-Missouri and offer some advice and insight on applying these principles to your social media plan.

The video above discusses Rule #7: “Social is 24/7. Not a one-time stunt.” This advice comes from David Wertheimer, president, digital, Fox Broadcasting.

Enjoy the video, and as always, thanks for the time.


Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm headquartered in Jefferson City, Missouri which serves clients across North America. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter.