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URGENT: Website Privacy Issues

privacy compliance

We need to bring an important issue to your attention regarding your website(s.)

What’s the problem?

Many website owners, even small businesses, are receiving demand letters and lawsuits for violating the California Invasion of Privacy Act (CIPA). The law requires that websites get user consent before using third-party cookies (from tools installed on your site like Google Analytics, YouTube, Google Ads, Facebook Pixels, etc.).

Violations can result in fines of up to $5,000 per visitor, regardless of business size or location. Damages often start at $50,000, so it’s critical to ensure your client sites comply.

***You’ve probably encountered pop-ups asking you to accept cookies while browsing the internet. It’s now time for your website(s) to do the same to stay compliant.

What should you do?

Our team can help safeguard your client sites. We’re partnering with Termly to provide an easy, cost-effective solution for privacy policies, cookie policies, and consent pop-ups. We’ll handle everything, including a Zoom meeting with you to ensure everything is set up correctly.

Cost:

Through our partnership, we can offer this service for $350 per site, which includes the implementation meeting, policy setup, and one year of cookie consent monitoring. Renewals after the first year are $208/year per site.

How to get started:

If you’re ready, simply reply with all of your website URLs – even if we didn’t build them, and we’ll begin the process. If you have any questions, feel free to book a quick chat with me here: MeetGusWagner.com.

FAQ:

Can I do this myself? Yes, but note we cannot support third-party tools without billable hours.

What if I already have a privacy policy? Check with your provider/attorney to ensure it meets current legal standards.

How else can The Rocket Group companies help us digitally: Check out our digital services grid but what we are seeing the most inquiries about these days are Google Business Profiles, Google Reviews, and audience targeting in digital outreach.

THANK YOU and, please, let’s connect soon on this issue.

Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm headquartered in Jefferson City, Missouri which serves clients across North America. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter.