Using Your Personal Facebook Profile for Business
We’ve started a new thing, for us anyway, on our personal Facebook page called the #SaturdayShoutout. It’s just a small way to give props to the people, businesses, organizations, nonprofits, and Corgis in my life who I’d like to show a little gratitude to. Feel free to join in and do your own on a Saturday morning.
I recently took it a step further and made
a Aaron Sorkin walk-and-talk video. (See it here.) In it, I discuss the reasons why you shouldn’t use your personal Facebook profile for your business purposes. Spoiler alert: the biggest reason is you are ticking off your personal friends and they are unfollowing you. This leaves you with an empty room.
I’d really like to hear your thoughts. Does an endless stream of business stuff from your personal friends lead you to unfriend/unfollow? Does a random mention of their work seem more acceptable? Are you actually finding success in breaking the Facebook Terms of Service by posting all of your business stuff on a personal page? Share your thoughts in the comments below or contact me anytime!
Here are some additional links you may find helpful on your personal and/or professional Facebook journey: