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Using Your Personal Facebook Profile for Business

Gus Wagner
We’ve started a new thing, for us anyway, on our personal Facebook page called the #SaturdayShoutout. It’s just a small way to give props to the people, businesses, organizations, nonprofits, and Corgis in my life who I’d like to show a little gratitude to. Feel free to join in and do your own on a Saturday morning.
I recently took it a step further and made a Aaron Sorkin walk-and-talk video. (See it here.) In it, I discuss the reasons why you shouldn’t use your personal Facebook profile for your business purposes. Spoiler alert: the biggest reason is you are ticking off your personal friends and they are unfollowing you. This leaves you with an empty room.
I’d really like to hear your thoughts. Does an endless stream of business stuff from your personal friends lead you to unfriend/unfollow? Does a random mention of their work seem more acceptable? Are you actually finding success in breaking the Facebook Terms of Service by posting all of your business stuff on a personal page? Share your thoughts in the comments below or contact me anytime!
Here are some additional links you may find helpful on your personal and/or professional Facebook journey:
Talk soon,
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Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.