As mentioned previously, we spent more than a year working with MasterCard on the Master Your Card Missouri program. This was a public education effort by the company to educate consumers, businesses and the government to the security and time-saving benefits of paperless debit-based transactions.
In addition to the social media campaign we managed, we also delivered a public outreach effort to build recognition and develop relationships with leaders, organizations, and events in every corner of Missouri. During the campaign we developed and managed more than twenty-five events of all sizes and types in more than a dozen cities in our state. Events ranged from title sponsorship of the iKC event in Kansas City, networking events with Social Media Club-St. Louis, a statewide education event for law enforcement officials in Columbia featuring Attorney General Chris Koster, to smaller events focused on educating non-profit organizations in St. Louis, bankers in Jefferson City, and information security professionals in Kansas City.
Work we did for this client: Grassroots