Your Business’s Biggest Asset Isn’t What You Think

When I was in business school, they taught us about the Golden Triangle: Good, Fast, and Cheap. They taught us that we needed to “own” two of those things. We could own Good and Fast or Fast and Cheap, but we didn’t need to own all three.

These days, we live in a consumer-driven marketplace where two out of three isn’t enough. Consumers want it all: they want it good, they want it fast, and they want it cheap. If you can’t provide them with all three of those things, you won’t be in business long.

We also live in a global marketplace. You are in competition with big box retailers and big online entities even if you’re a small, local shop. How do you separate yourself from big box stores? How do you become a successful business when your competition is big and your customers want it all?

The Secret to Building a Strong Business 

The secret to building a strong business in a competitive, consumer-driven marketplace is to put your personality into your business operations. Whether it’s your own personality or your corporate culture, make sure you’re known for how you do business just as much as you’re known for the products or services you offer.

Are you a fun-loving guy who sells widgets? Infuse fun into your store so that every time someone shops there, it’s a blast. People will quickly learn that they’re going to have a heck of a good time doing business with you, and that their purchasing experience will be fun as a result.

Are you a rock-steady dame who can “own” helpfulness and customer service? Do it! Show your customers that when they do business with you, your service, your steadiness, and your helpfulness carry over into every part of your business — from what goes on online to what happens on the shop floor, to how you manage your phone calls. Be the rock steady business in your trade. 

Make yourself human to you customers, and they’ll want to do business with you. When you bring your personality into your business, your customers will build the kinds of relationships with you that will inspire them to go out of their way to buy from your store or hire you for the service they need fulfilled. 

Your Biggest Asset 

Bringing your personality into your business turns doing business with you from a transaction into an experience. And when customers have a great experience doing business with you, it builds their trust.

Your biggest asset in your business isn’t what you sell, it’s your personality.  Put yourself into your brand, put yourself into your social media, and put yourself into your real world interactions, and you’ll be a lot more successful than that big box retailer online or down the road. Put some personality into your business and they will come, they will most definitely come.

Follow us on Twitter, like us on Facebook, give us a shout out there in comments below this blog post. I’m Gus Wagner, I own The Rocket Group and I look forward to learning more about your personality soon. 

Thanks a lot!


Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.