One of the “heavyweights” of social media has rolled out a new feature since the beginning of #31DaysOfLinkedIn and we tracked his success across different platforms.
Gary Vaynerchuk, someone with millions of followers and book sales, has released a new behind-the-scenes video series – #DailyVee – and announced it almost simultaneously across the major social media platforms: Facebook, Twitter, YouTube, Instagram, and LinkedIn.
At least, those are the ones I saw it on.
So how did Gary Vaynerchuk’s #DailyVee launch do on social media?
I know this is a series about LinkedIn – heck, it’s called #31DaysOfLinkedIn! – but to be fair to all the platforms and you, it is important to compare which platforms are going to be where you find your own best audiences. One way we can do that is through the perceived success of folks with large audiences on multiple platforms.
(All stats below are as of the time this article went to “press.” The posts we used to determine these numbers are linked above in the second paragraph.)
Facebook: Gary earned 841 Likes, 25,000 video views* and 165 Shares
Twitter: Twitter is Gary’s most active social profile, his audience gave him 24 retweets and 49 likes
YouTube: The most obvious place to find a video series was not the source of the most views as 21,961 folks watched his first episode of #DailyVee
Instagram: The photo sharing site also allows you to post 15-second videos and Gary’s got 1,252 Likes/Hearts/Whatevers
LinkedIn: The reason we are here…Gary used Publisher to blog about the #DailyVee effort and it drew 213 likes and 1,279 views
What can we determine from the #DailyVee vanity metrics*?
You need to know where your audience is and where they will most likely react.
When you’re as notable as Gary, you earn a following across multiple platforms. I actually follow him across all the platforms listed above because I am catching his content at different times in different places (See: #TRGrules). Many of the numbers above could possibly be many folks like myself who see his message multiple times.
We know for most folks the audiences across different platforms are going to be completely different. When I look at the fans, followers, and connections of my own platforms, I see the following:
Facebook: The TRG page is mostly folks from businesses, organizations, and nonprofits in the actual region and state I reside and do business in. This is highly intentional on our part as our local audiences (and yours) are most likely to be active on Facebook than other platforms. Less than 23{628954cb2bad821921117287c23504a7919be1893c483613421612ad8712cddb} of our Page’s fans are actually personal Facebook friends of mine. This audience is the most active when it comes to actually clicking through on content, watching videos, and converting to real world activity.
Twitter:Our Twitter followers are a mix of local, national, and international voices and listeners, involved in business, politics, government, nonprofits, agriculture, media, and many other fields. Twitter is actually my favorite and more active platform. Gary’s almost 1.2 million followers are a global audience from all walks of life and he is highly interactive with them. The same goes for the @RocketGroup audience (minus the million part) as we get more legit interaction – responses, retweets, and ongoing conversations – than on the other platforms.
YouTube: The world’s second-largest search engine is a place where videos go to die for a lot of folks (*looks in mirror*). Someone like Gary has invested the time, effort, and resources to produce high-quality videos which deliver value-laden messages and interactivity. For someone like TRG, even though we produce some great and award winning client content, we cannot dedicate the resources to generate the Hollywood-levels of production on a daily basis for self-promotion. You shouldn’t either. Do what you can with your mobile phone (which is a lot), your family video camera, or by hiring someone like us when you absolutely need to. Our own subscriber base is a well-loved 23 at the moment and our biggest viewed videos have been ones with edgy messages or behind the scenes looks. Just like the #DailyVee but with fewer car chases. YouTube audiences are historically fickle and “fanboyish” so while views and watch rates may be all over the place it is not a platform known for profitable interaction and should be used as a supplemental channel for most of us. Not all of us, most of us.
Instagram: Gary uses his Instagram to tout his travels, his topics, and his sports allegiances. Until recently, we were running everything through the @WagnerGus Instagram channel and recently split off to the long-reserved @TheRocketGroup handle. We’ve been following our “educate, inform, entertain” mantra with a “mostly entertain” twist as our audience on the still-developing channel is local, personal contacts, social media brands, and folks who appreciate fun photos and themes. Instagram is the platform I have the most fun with and it appears to be the same for Gary. To this point, I have never closed a business deal because of something I did on Instagram but I have spent plenty of money based on content from accounts I follow or discover. It’s a perfect place for B2C companies who can take great photos.
LinkedIn: Ah, the reason we are all here this month. I would guess for someone like Gary his LinkedIn audience is a mix of his readers, attendees of his events, and people who write him checks for his abilities…or want to. While LinkedIn has company pages available, just as Facebook has brand pages, both Gary and myself use our personal profiles for the most part to interact and publish content from. My own audience of valued connections on LinkedIn is full of folks I have worked with professionally, people who are (or have been) in similar professions as me, and people I have never met.
When it comes down to audience reaction on LinkedIn, the more active you are the better the reaction. This is the tenth #31DaysOfLinkedIn post and I have had more interaction on LinkedIn in those 10 days than I have had all year. I’ve known most folks on the platform are dormant or lurking for years, as was I. Putting a little bit of effort into the profile has led to several reconnections and some early stage business discussions.
The best platform for businesses, organizations, or nonprofits on social media is…
Up to you.
As you can see Gary’s biggest audience reaction was on Facebook but he didn’t ignore the other platforms. His content is video-based so he uses Facebook and YouTube. YouTube allows him to share the video content on LinkedIn and Twitter. He also cut teaser videos for Instagram use.
When it comes to The Rocket Group, Facebook has the biggest ROI and the most audience likely to do business with us, Twitter has the best interaction, and LinkedIn has the most potential. YouTube and Instagram are used for content aggregation, creativity, and inspiration.
TL; DR: Spend the most time and effort on the platform which will generate the most success for you (likely Facebook) but have a proactive strategy for the other social media platforms.
How does this high-level analysis compare to your own findings? Let us know in the comments below, on social media (tagged #31DaysOfLinkedIn), or send me a direct message with the contact link above. Heck, the phone number below works as well!
Thanks for reading this far down the page and we’ll talk with you soon!
*Vanity metrics refer to Likes, follows, comments, shares, retweets, etc. These are the publically viewed statistics of social media. They do not mean as much as clicks, email sign ups, and sales generated.
One of the easiest things to do on LinkedIn is to optimize your headline. Yet is is overlooked by too many users as a way to introudce themselves.
Throughout these early days of the #31DaysofLinkedIn, the theme of optimization has come up repeatedly in our research. There are many features you can put to greater benefit for greater interaction on LinkedIn but one of the most visible and effective parts is the headline.
What is the headline on LinkedIn?
Simple answer: It’s the words underneath your name on your profile.
Longer answer: It’s the description located underneath your name which you can put the key words and phrases about yourself, your skills, and your profession. You can be as straight-laced or personable as you prefer to be in this section but remember its a first impression many LinkedIn users and search engine searchers will get from you.
TL; DR: You’ve got 120 characters to make a first (or continuing) impression to a searching visitor enough to make them click through to the rest of your profile…and possibly the rest of your professional life.
Question for you: Who are some LinkedIn users you have seen with super-cool or super-practical LinkedIn headlines? Share them in the comments below or on social media with the #31DaysOfLinkedIn tag.
Also, if you thought this post, or the Periscope video I filmed in Staples, are bringing you education, information, or entertainment, please hit one or all of the share tools on the side of this page so your followers can feel the same way!
So you’ve made a connection on LinkedIn…now what? Do you store them like baseball cards or move them to a real world conversation?
This is a topic which has been touched on a bit in other posts of the #31DaysOfLinkedIn effort because it is important. LinkedIn is more professional than the other platforms of social media so therefore it lends itself to more real world calls to action.
If connections are paying attention.
(Also: this post is not meant to be a dating guide to LinkedIn. Although, that kind of activity needs to stop before more professional reputations are ruined.)
If someone asks to connect with you on LinkedIn
There are two schools of thought when it comes to accepting connections: LION and selective. LION was pretty popular in the early days of LinkedIn but has mostly gone away as a name but is still alive as a practice. A Linked In Open Networker is someone who accepts all invitations to connect from all askers. I’ve never been sure of what non-sales related benefit this brings to either party. LinkedIn actually frowns upon this practice.
A selective user picks and chooses who they connect with based on the quality of the invitation, if they used the default invitation text, or a hundred other factors.
I myself find myself somewhere in the middle. I generally accept invitations but check out the profile first to see if its going to be a sales pitch which I don’t have time for or interest in. Go ahead and ask me and see if you make the cut!
So how do you move a connection to a real life conversation when they initiated the connection? This is the easier one, they asked so there is some interest in you, what you do, or what you may be able to do together. Check out their profile if you have accepted the connection and send a message asking, basically, “what’s up?” to begin with and then move to a real world conversation if there is mutual interest.
Real life can be over the phone, over the Skype or similar, or face-to-face if geography or upcoming events are helpful. The decision is yours.
If you asked someone to connect on LinkedIn
This one is more difficult because you have initiated the connection with a perceived motive in mind. Your new connection may be wary of the next steps. This is where having all of your i‘s dotted and t’s crossed on your profile is critical. Even if it is just a cup of coffee to meet a neighbor, peer, or possible influencer, it will possibly be viewed as you wanting to sell your product, your service, or yourself in the conversation. And maybe it is, nothing wrong with that.
Instead of hitting the new connection up with an invite to the real world thirty seconds after they accept your connection, take some time and interact with their content (if they are posting any), see what mutual connections you already have, or similar life experiences you may have. If they appear to be inactive on LinkedIn outside of accepting connections, then it may be alright for you to message your request for a real world connection. Just be prepared to get be rejected.
As we have mentioned in the #31DaysOfLinkedIn before, too many profiles have been set up and never updated. If you truly want to drive interaction then, sometimes, you must really be the driving force of the interaction. Just be cool about it.
Do you have any good, bad, or indifferent experiences to share in the comments below about moving LinkedIn connections to real-world connections?
If you have been enjoying, and learning, from these LinkedIn posts, be sure to hit the Share buttons to the side of this article and let your own audiences know what we are up to. If you have any questions, comments, or concerns about what we have been up to, hit the contact link above and let’s talk about it!
As we have discussed in previous posts in this #31DaysOfLinkedIn series, if you do even just a little with LinkedIn you will be ahead of most of your peers.
Unfortunately, too many folks and companies with profiles on LinkedIn are in a “set it and forget it” mode. I have been guilty of this in the past myself. This attititude only allows you to fall further behind your competition who is more active on the platform.
What does daily activity on LinkedIn look like?
One thing LinkedIn is very good at is being proactive in notifying you of any activity related to you or your connections. They actually step outside their platform and email you summaries as often as you would like to recieve them. When you see one of these daily/weekly emails in your inbox, go ahead and open it and do some/all of the following:
Check the timeline (read: front page) for posts from your connections to see which ones it would be appropriate to comment, Like, and share. It operates just like Facebook, but with less conspiracy theories!
Check the notifications at the top of the page, you’ll see the red flags, for any new connection invites, messages, or publishing activity by your connections. Interact appropriately.
Update your own profile. Not sure what to update? LinkedIn is here to help you with questions about your professional, academic, and community achievements which should be a part of your profile.
Check to see who viewed your profile while you have been away. See any professional opportunities there? Start the follow-up process!
Are you a member of any LinkedIn groups? Check them for any recent activity that may need your interaction. By supporting others in your groups you are helping to make the group more active and have a better chance at success.
Be careful with these daily activities on LinkedIn
While the points above are all positive actions you can take on LinkedIn, there is one action which is kind of pointless and one which could get you in trouble:
Be careful about offering Endorsements to others. In our opinion, the LinkedIn endorsement is akin to the Poke on Facebook. Its just a little nudge that few ever see or consider which says, “Hey.” Its harmless and not very effective.
Be careful of the digital trail you leave on LinkedIn. Unless you have your settings set correctly, every profile will be getting a notification which says you looked at their profile.
What other daily activities do you undertake on LinkedIn which you would recommend? Let’s hear them in the comments below or on social media. Finally, if you know someone who needs to take a more active role on LinkedIn, share this post with them (or with all your audiences with the share tools on the side) to show them how easy it can be!
Thanks for reading and we’ll catch you soon with the next of the #31DaysOfLinkedIn effort!
For those of us who may only check LinkedIn once we are prompted by an update email, a connection requestion, or general curiosity, paying additional $’s to the platform may seem silly. And it may be for you but many others are making the investment and finding success.
In this #31DaysOfLinkedIn post, we will look at the differences between free and paid access to LinkedIn. Full disclosure: I am a free user but have paid for advanced access in the past…just to see what it was about. More on that in a moment.
In the chart below, you can see the “powers” you get with free and paid access. Hit the tweet button to the side of this post if you actually are using all of the free tools provided to you. I will wait for all the @mentions!
If you are looking for a more proactive approach to LinkedIn which may lead to greater professional experiences, the paid options include Job Seeker, Sales Navigator, Recruiter Life, and Business Plus. For a beginning monthly investment of $30, or up to an annual investment of $1000ish a year, you can gain powers like:
Direct messaging of recruiters
Deeper access to “Who’s Viewed My Profile?”
A greater number of InMail messages which allow you to message folks you are not connected with
Advanced search options to see who is working for or on what and if you might know them
Greater sales research on companies you are interested in doing business with
The ability to manage your entire candidate pool for hiring possibilities
Special design tools for recruiting purposes
Now, I have tried what used to be known as LinkedIn Premium in the past. My findings were that it really wasn’t worth the investment, for me anyway, as many of the prospect individuals and companies I was seeking to connect with, learn more about, or have become aware of my efforts were simply no active enough on LinkedIn for them to pay attention.
I do see the Recruiter Life being a cool tool for professional recruiters…if the pool of prospects is deep enough in frequent LinkedIn interactors. I do know some recruiters who have to prompt prospects to clean up and update their LinkedIn profiles before they can add them to a prospect list. That seems like it would be a hard day at the office every day…
(A poorly kept secret about LinkedIn extra services is if you try it out for a bit and cancel the service, they will throw free months of service to you to try to keep you in the loop. Remember, LinkedIn is the social media platform which turns a profit!)
TL; DR:If you are interested in raising the profile of your LinkedIn profile (ha!), a $30 investment isn’t a bad idea. It all boils down to if the ones you are trying to attract are actually active on the platform.
What do you think? What have your experiences in paying for LinkedIn been? Share some stories in the comments below or reach out to us on social media with your details. Thanks for reading/watching this piece of the #31DaysofLinkedIn and stay tuned for the next updates. We’re sure to get to something troubling you very soon!
It is very easy to fall into the temptation of sharing your awesome* blog post from your website to your social media channels all at once. Especially when you have options on platforms on LinkedIn like:
Publishing a post from your personal profile
Using the Publisher tool to create/share a blog post
Going to your LinkedIn Groups and posting the links there
Dropping links in comments to posts your connections have made
There are lots of top-level reasons (bad form being one) to not do this but you will also:
Crowd the LinkedIn newsfeed of your connections since every action you take on the platform broadcasts a newsfeed update
Look like you are just there to broadcast your awesome* content instead of making/helping connections or engaging with the content of your connections
Admit it, you will look like a damn spammer to your connections and it will impact your connection count and your legitimacy
Make the posts to the different locations but take the time to do so over several hours, or preferably days. Most LinkedIn users are not using LinkedIn every day so they will see your stuff when they see it. If they log in and see it at all.
And at least six times… RT @CTrappe: Content not used on at least six channels is underused. #contentmarketing
Be cool with LinkedIn, and LinkedIn will be cool with you!
How are you digging the #31DaysofLinkedIn so far? As we enter the second week of this effort we will be getting into some of the heavier obstacles and challenges we all face on the platform. Feel free to drop questions of your own in the comments below or on social media to me. I’ll be glad to address them and give you credit if you’d like!
Talk soon,
*All posts by you, me, or anyone else are not awesome. Check out how the audio downgrades about halfway through the video above. We took a risk live-streaming from a noisy place and it kind of half-way paid off! #LessonsLearned
Today’s topic in the #31DaysofLinkedIn is about making connections, namely, avoiding the use of the default messaging in the connection request. “I’d like to add you to my professional network.” No joke. That is why we are here!n
Separate yourself from mistakes on LinkedIn connections
It only takes a minute or three to craft a personal message about why you would like to connect with someone on LinkedIn. Just as you would in real life, IRL, take the time to do so. Here are some options:
Remind them how you know each other in the real world
Mention that you live/work in the same neighborhood
Comment you both work in the same field or went to the same school
Refer to a common connection or acquaintance in your invitation
Since 2003, when LinkedIn launched, people have grown wary and leery of connection invitations using the rote pre-typed language. Many have made the decision to refuse to connect with invitees who continue to use it. What can you do to separate yourself from the hundreds, dozens, ones of invitations, that people are getting that you’re trying to connect with, on a weekly basis?
This goes back to one of our other messaging campaigns here at The Rocket Group, LAUNCH. In our “What’s Your Story” piece we talk about how if you don’t tell your story, someone else will. Well, if you don’t take the time to tell someone in an invitation why their connection is important for them to make, they will make up their own story and preconceived notion about you and most likely ignore you.
Think about how you would introduce yourself to someone new, or aspire to know better, at any other type of networking event and act the same way on LinkedIn. You’ll be way more successful. People get a lot of invitations on LinkedIn. People don’t accept them as openly as they used to. You might want to consider all of this, when you’re making your LinkedIn invitation request, your connection request.
Say no to the default and have a better time on LinkedIn. Keep those questions coming. Keep those comments coming. Keep that interaction coming. If we haven’t met yet on LinkedIn, send me a personal invitation. Don’t send me the default, I’ll reject your default invitation. Send me a personal invitation that you saw this video, and that you listened to what we had to say here. Thanks a lot.
One of the biggest drawbacks to LinkedIn is the connections process and it will get worse before it gets better. Let’s talk about this in the third installment of #31DaysOfLinkedIn.
Making connections on LinkedIn is treated like collecting baseball cards to a lot of folks on the platform: gotta get ‘em all! Other folks are rarely proactive in making connections, rather they wait for folks to come to them (guilty of this myself). While others don’t make any connections at all, choosing to use LinkedIn as a resume dumping ground.
It is up to you to decide what type of LinkedIn user you are going to be. If you are going to choose the first proactive role, then make sure the connections you make are legit and beneficial to both parties.
The right ways to connect on LinkedIn
Look for people who are in your field of work, in your geographic area, or who you may aspire to be when you grow up.
Look for people who you have mutual connections with. LinkedIn does a good job of playing the Kevin Bacon game by telling you how many levels you are away from your aspiring connection.
In the connection request form, DO NOT use the language which is already in the box. They know you want to connect with them, tell them what is in it for them or how you know them so they will be more likely to accept your invitation.
Do not make your sales pitch in the invitation. We’ve been seeing a run on these (probably from spambots) lately and they are annoying. Stick to the basics of who, what, where, and how you are. Talk about the why in a non–salesy way.
Don’t go binge connecting with people. Again, you are leaving a digital trail across LinkedIn with your actions (depending on your security settings) and if you connect with dozens of people a day, every day, it makes you look salesy or desperate to prospects.
Be sure that your profile is filled out in the best and fullest ways possible. They are going to look you up after your request and if you don’t even have a profile pic, you will get a big “talk to the hand” from your prospect.
These are some high-level rules (See also: TRGrules.com) to follow when it comes to making connections on LinkedIn. It boils down to making the connections which will provide value to both parties. Are you ready to do that?
What would you add to these points? Feel free to mention your connection rules in the comments below or by pinging us on social media. Let us know if you have any questions, comments, or struggles with LinkedIn you would like to see addressed in this #31DaysOfLinkedIn effort!
Outside of the timeline, your personal profile, and the Publisher tool, a very powerful tool to use on LinkedIn is Groups.
Welcome to our second entry in our #31DaysOfLinkedIn effort. Here we will be going through a journey of the (probable) most powerful and least utilized platform of social media, LinkedIn.
What are LinkedIn Groups?
LinkedIn Groups are literally subsections of LinkedIn where users can gather around any specific topic: industry, location, IRL organizations, etc. They can be set up as open groups or closed groups. In closed groups, you will have to apply for membership to be allowed in. Heck, you can even start one yourself.
Why should I care about LinkedIn Groups?
Being a member of a Group will allow you to meet your peers, neighbors, and fellow members of associations. By being an active member of a Group, you can share your knowledge, raise the awareness of your prowess (or lack thereof), and maybe even create a little profit for yourself. Just as with the rest of LinkedIn, you can share posts, interact with other members, and publish your own content. Most Groups have rules against selling products or being overly promotional so be sure to know what you can and shouldn’t post before going crazy with the salesy stuff.
Your membership in groups is also published on your own LinkedIn profile so if visitors get that far down your page they will see this extra level of authenticity. LinkedIn also is proactive in sending Group emails to members, which they can unsubscribe from or choose the frequency in which they receive them, and your activity within the group, if you are, will be shared in these messages. It’s a whole second level of branding for you!
Do LinkedIn Groups really work?
Just like any type of community, online or IRL, the success depends on the people within it. As you are aware, LinkedIn feels like homework to many of its members so much of the audience is just lurking. If you want to be active in a group, do what you can to bring other members up to your level of activity.
Here are a couple of actions to help you grow the activity of a LinkedIn Group:
Comment on others posts so the OP sees at least someone cared.
Share the link to the Group on your other social media channels. Perhaps some of your fans and followers will be interested in it as well.
Invite additional LinkedIn connections to join the group.
Reach out to the Group admin and see if they have a content strategy for the group or if it is just a free-for-all and see what they would like your help with.
If the Group is for an IRL organization you belong to at the local, national, or international level, be sure there are calls to action at events, in publications, and in other digital communications for members to join the group.
If all else fails to spark action, take the lead within the current Group to get it active, leave the Group as it is dormant, or create your own Group with fellow active members who want more interactivity.
Question:what LinkedIn Groups do you belong to which you really enjoy? Share in the comments below or across social media!
Thanks for taking the time to check this post out. If you have any LinkedIn questions, issues, comments, which you would like to see addressed in this #31DaysOfLinkedIn feel free to reach out anytime. I usually have an internet machine within reach!
Here we go with the first post of my #31DaysofLinkedIn challenge (Learn the what’s and why’s of this effort here). Let’s talk about professional versus personal activity on LinkedIn.
Obviously, LinkedIn is the stuffed-shirt of The Big 6 social media platforms. This is why people (read: your connections and your lurkers) expect to see professional-level content from you. This means profile photos, links, published content, comments on others posts, and in the types of connections you make.
Your profile photos on LinkedIn
As we have discussed at length before, LinkedIn is NOT the place for your profile photo to be of your family, your pets, or your drinking. That being said, I would (barely) rather see an unprofessional photo than the gray-and-white cartoon which says to the world, “Hey, I am on LinkedIn and want you to connect with me for professional purposes but I can’t be bothered to upload a photo.”
The links you share on LinkedIn
LinkedIn has a status feature for sharing content you create or find online which your connections may see as they scroll through their timeline. Your posts may reach some of your connections but not anywhere close to all of them. Think about how you use LinkedIn, sparingly, and know most everyone else is doing the same. This is one of our main #TRGrules.
Publishing content to LinkedIn
The (fairly new as I write this) LinkedIn Publisher feature is actually a very cool and productive tool which you should be using. With what basically amounts to another blogging tool, LinkedIn has given you the power to publish your evergreen or new content to their website. The content, with limited keyword tagging, is then cross-linked to your own profile and a notification is sent out to your connections. You’ve probably seen these notifications in your probably once-a-month visits or in the proactive emails LinkedIn sends you.
Interacting with others on LinkedIn
There are several ways you can interact with others on LinkedIn: commenting, liking posts, connecting (more in a minute), and sharing other’s posts. In these respects, LinkedIn has very little difference from Facebook. Another way LinkedIn is proactive is that your actions with others content does publish to your interactions with others into the timeline of your own connections. This brings up the “problem” some have when not acting professionally on LinkedIn, the digital trail you leave on the platform is public for all of your connections to see.
Connecting and networking on LinkedIn
One of the biggest no-no’s of LinkedIn is to send the generic connection request message. Since the platform launched in 2003, folks have been using the plugged-in request message to make connections and many users now ignore generic requests from folks they don’t really know. Take the time to craft a non–salesy personal message about how you know your prospective connection, why you want to connect with them, and what you might like the next steps to be. You’ll have a much higher response rate from folks you would like to connect with. When it comes to networking, apply the same practices and you’ll be received warmly by others on the platform.
Remember: everybody wants to know what’s in it for them. Answer that question and you’ll be much better off.
Another action to not take is to send a sales message to your new contact as soon as they accept your connection. That’s a great way get someone to disconnect with you and ruin your professional reputation.
Aside: We’ve been learning more and more of some people using LinkedIn as a dating platform. Some people have been using the connections request to distribute creepy lines about attractiveness, etc. That’s just ridiculous and if it happens to you, block and report the offender as soon as possible. If you are one of the offenders, knock it off.
Alright, as we move forward through these 31 posts we’ll get into greater detail on the tools and functions which will help you succeed in LinkedIn. I’ll be putting these methods to work on my own profile as well and reporting results as we go through this journey with each other.
If you have any LinkedIn questions, obstacles, or opportunities you would like to discuss, reach out any time and we’ll work on launching a success story together!
*Vanity metrics refer to Likes, follows, comments, shares, retweets, etc. These are the publically viewed statistics of social media. They do not mean as much as clicks, email sign ups, and sales generated.
Longer answer: It’s the description located underneath your name which you can put the key words and phrases about yourself, your skills, and your profession. You can be as straight-laced or personable as you prefer to be in this section but remember its a first impression many LinkedIn users and search engine searchers will get from you.
TL; DR: You’ve got 120 characters to make a first (or continuing) impression to a searching visitor enough to make them click through to the rest of your profile…and possibly the rest of your professional life.Question for you: Who are some LinkedIn users you have seen with super-cool or super-practical LinkedIn headlines? Share them in the comments below or on social media with the #31DaysOfLinkedIn tag.Also, if you thought this post, or the Periscope video I filmed in Staples, are bringing you education, information, or entertainment, please hit one or all of the share tools on the side of this page so your followers can feel the same way!Talk soon,
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*All posts by you, me, or anyone else are not awesome. Check out how the audio downgrades about halfway through the video above. We took a risk live-streaming from a noisy place and it kind of half-way paid off! #LessonsLearned
