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Portfolio: Tobacco Is Not A Vegetable

Gus Wagner


Recently we completed a marketing package for a first-time author, Tim O'Neill.

Tim has written a book about his life's journey and having to defend that journey at the pearly gates. The book goes by the awesome name of "Tobacco is Not a Vegetable."

To promote the launch of the book and to help drive recognition of Tim's efforts to key audiences, we developed a Social Media plan based on key quotes from the passages of the book and designed graphic images for Facebook page content. We also produced a couple of interview videos with Tim which can be seen here: http://youtu.be/o1JmhgOpSKA and http://youtu.be/Eh1ko8OHv_E

Highlights of this Facebook campaign can be seen below. We were able to grown Tim's audience from zero to a couple of hundred by the end of the campaign, raise local media attention and drive attendance to his book signings, and help him to peak in the top 2000 of books sales on Amazon.com.

We thank Tim for hiring us to manage his online success story and recommend the book to everyone as well. Check out TobaccoIsNotAVegetable.com for the Amazon sales site.


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Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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