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LinkedIn Pulse on LinkedIn
Gus Wagner - Comment (0)The #31DaysOfLinkedIn Posts from @RocketGroup
#31DaysOfLinkedIn – Introduction and Recap
A Look at LinkedIn Endorsements and Recommendations
Add Project Details to Your LinkedIn
Building Relationships on LinkedIn
Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Educate, Inform, and Entertain Yourself with LinkedIn Groups
Kids, LinkedIn is for Professional Stuff
LinkedIn Premium: How Do They Work?
LinkedIn: Connect with the Right People, the Right Way
Manage Your LinkedIn Activities
Optimize Your LinkedIn Headline
Professionally Mingling on LinkedIn
Recruiting and Hiring on LinkedIn
Say No to the Default on LinkedIn
Setting a Schedule for LinkedIn Activity
Share (Professional) Stuff on LinkedIn
Sharing and Getting Shared on LinkedIn
Sharing Content on LinkedIn Effectively
Spread Out Your LinkedIn Posts
Taking LinkedIn to the Real World
To Pay or Not to Pay for LinkedIn
Want to Get Found on LinkedIn?
What We Learned During #31DaysOfLinkedIn
Read more...Building Relationships on LinkedIn
Gus Wagner - Comment (0)There are many steps you can take after setting up your LinkedIn profile to build relationships with your current and future connections. Gus Wagner, below and with a Periscope video for #31DaysOfLinkedIn, talks about the steps you need to be taking.If you prefer the YouTube, click here.Outside of the tools which are built into LinkedIn already (Posts, Search, Publisher, Connections, and more) there are strategies which you can start to put to work for you in building relationships on the platform.What LinkedIn strategies build relationships?
Attraction: By this point, your profile is legit, up-to-date, and transparent. You present yourself as a professional with a quality profile pic, an optimized headline, and a call to action. The better off your profile, the most connections you will make. Use this attractive presentation of yourself to request new legit connections and accept new legit connections.Connections: You should be seeking out others in your profession, your geography, and your interests who you may be able to provide value to. Other connections you should be making are through LinkedIn groups and the members therein. Again, make sure you are connections not to just make connections. Bring or request value from each relationship. Also: never use the default text when requesting a new connection.Conversions: Here is where the difficulty level goes up to all-Madden. You have to decide what you want to offer or ask from your connections. Think about why the original connection was made and build from there. Any of these conversations have to be centered around one party offering value (and wanting to) for the other. Convert the relationship by making a call to action to meet IRL, converse over another method, or to possibly (rarely) begin a business relationship.Let’s hear a LinkedIn success story from you if you have one to share. How did a connection lead to a better value proposition for either party? Let us know in the comments below or on social media.Thanks for checking out the #31DaysOfLinkedIn, be sure and share this page with your own connections with the share tools to the side of this post.
The #31DaysOfLinkedIn Posts from @RocketGroup
#31DaysOfLinkedIn – Introduction and Recap
A Look at LinkedIn Endorsements and Recommendations
Add Project Details to Your LinkedIn
Building Relationships on LinkedIn
Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Educate, Inform, and Entertain Yourself with LinkedIn Groups
Kids, LinkedIn is for Professional Stuff
LinkedIn Premium: How Do They Work?
LinkedIn: Connect with the Right People, the Right Way
Manage Your LinkedIn Activities
Optimize Your LinkedIn Headline
Professionally Mingling on LinkedIn
Recruiting and Hiring on LinkedIn
Say No to the Default on LinkedIn
Setting a Schedule for LinkedIn Activity
Share (Professional) Stuff on LinkedIn
Sharing and Getting Shared on LinkedIn
Sharing Content on LinkedIn Effectively
Spread Out Your LinkedIn Posts
Taking LinkedIn to the Real World
To Pay or Not to Pay for LinkedIn
Want to Get Found on LinkedIn?
What We Learned During #31DaysOfLinkedIn
Read more...Should LinkedIn Be Fun?
Gus Wagner - Comment (0)A recent response to a #31DaysOfLinkedIn tweet led to the discussion in this post. Thanks, Ross Kasmann, for the conversation. Your deeper answer is below.
The tweet which started it all…
Articles mentioned in this video:
The #31DaysOfLinkedIn Posts from @RocketGroup
#31DaysOfLinkedIn – Introduction and Recap
A Look at LinkedIn Endorsements and Recommendations
Add Project Details to Your LinkedIn
Building Relationships on LinkedIn
Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Educate, Inform, and Entertain Yourself with LinkedIn Groups
Kids, LinkedIn is for Professional Stuff
LinkedIn Premium: How Do They Work?
LinkedIn: Connect with the Right People, the Right Way
Manage Your LinkedIn Activities
Optimize Your LinkedIn Headline
Professionally Mingling on LinkedIn
Recruiting and Hiring on LinkedIn
Say No to the Default on LinkedIn
Setting a Schedule for LinkedIn Activity
Share (Professional) Stuff on LinkedIn
Sharing and Getting Shared on LinkedIn
Sharing Content on LinkedIn Effectively
Spread Out Your LinkedIn Posts
Taking LinkedIn to the Real World
To Pay or Not to Pay for LinkedIn
Want to Get Found on LinkedIn?
What We Learned During #31DaysOfLinkedIn
Read more...Want to Get Found on LinkedIn?
Gus Wagner - Comment (0)Throughout these early #31DaysOfLinkedIn, we have focused on what you can do to be more proactive and what you can do to bring others into your new activities. Let’s focus on getting you found today, tomorrow, and in the future.
How to get found on LinkedIn
Complete your profile: Every time I go to my LinkedIn profile, I am prompted to share something else about myself. If this is happening to me, and I am still far from perfect when it comes to LinkedIn, it is happening to you. Take a minute and tell the platform where you went to middle school and what certifications you have picked up along the way. These tidbits will help you to be discovered by folks searching for those terms…and will also show up in your connections timelines. Word of advice…spread these updates out over time. A connection recently updated her profile in about ten different ways, which were all published to the public. She surely now has a giant red flag over her head from her employer. If they are paying attention.Keep your skills updated: Along with the point above, if you learn something you should say something. Learn a second or third language through an accredited school? Update it. Take an evening course in something related to your career? Publish it. Take a tango class at the rec center and get a certificate for your cha-cha-cha? Publish it as well. Even the lighter skills you pick up in life can be, and should be with moderation, published on LinkedIn as it will show how well-rounded/cultured of a person you are.Optimize your headline: According to the link here, we have talked about this previously. And we will until the end of the 31 Days series because it is that important. Sell yourself in those 120 characters.Keep your connections: There is a lot to be said in life about the company you keep. The same holds true for LinkedIn. We have discussed LION before and recommended a more judicious connection acceptance policy. Remember, every time you connect with someone it is published to your connections. If you accept every connection from every monorail salesman what sort of image are you projecting to the rest of your professional connections?ObligatoryBacklink yourself: Your LinkedIn profile will (should) be one of the top items in Google search results for your name. Another way to make sure this is the case is to install your LinkedIn web address as a link in your other social media profiles, your Medium account, as your link in professional online directories related to your profession, and every other place you can think of. It’s not a perfect science but it will not hurt for you to take these actions!Your own private/public History Channel: Be sure the history which you publish about yourself on LinkedIn is accurate, up to date, and covers all of your professional history. You’ll never know when someone from that first job out of college will connect with you and she is now the president of a jillion-dollar corporation!Be active, dang it: As we have said before… Use. LinkedIn. Daily. (Does this count as two Simpsons references in one post?) If you aren’t active, you fall behind. If you look at the activity in your timeline, you’ll see most of your connections are inactive. Is that really where you want to be? Interact with those who are active, post a post, post a blog to Publisher, comment on activities in a Group. All of these actions will help you to be found on LinkedIn.These all seem like fairly simple steps, don’t they? What else would you recommend LinkedIn users do to be found on the platform? Leave your thoughts and tips in the comments below and be sure to hit the share links on this page to get these nifty Simpsons references the audience they deserve!Thanks and we’ll talk soon again about the #31DaysOfLinkedIn!
nThe #31DaysOfLinkedIn Posts from @RocketGroup
#31DaysOfLinkedIn – Introduction and Recap
A Look at LinkedIn Endorsements and Recommendations
Add Project Details to Your LinkedIn
Building Relationships on LinkedIn
Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Educate, Inform, and Entertain Yourself with LinkedIn Groups
Kids, LinkedIn is for Professional Stuff
LinkedIn Premium: How Do They Work?
LinkedIn: Connect with the Right People, the Right Way
Manage Your LinkedIn Activities
Optimize Your LinkedIn Headline
Professionally Mingling on LinkedIn
Recruiting and Hiring on LinkedIn
Say No to the Default on LinkedIn
Setting a Schedule for LinkedIn Activity
Share (Professional) Stuff on LinkedIn
Sharing and Getting Shared on LinkedIn
Sharing Content on LinkedIn Effectively
Spread Out Your LinkedIn Posts
Taking LinkedIn to the Real World
To Pay or Not to Pay for LinkedIn
Want to Get Found on LinkedIn?
What We Learned During #31DaysOfLinkedIn
Read more...Professionally Mingling on LinkedIn
Gus Wagner - Comment (0)Throughout the #31DaysOfLinkedIn, we’ve talked about how to best act as an individual on LinkedIn through actions, content creation, and interactions. Let’s take it a step further today and include other people.
What can you do to involve your connections in your LinkedIn activities?
Introduce them to your other connections. This is something I have always worked to do IRL, introducing mutual acquaintances who might have mutual professional or personal interests. We can all do better at this on LinkedIn by introducing new and old connections who might be in the same field, might be in the same community, or may be able to do business together. Of course, it helps if both parties are actually active on LinkedIn.Invite them to your Groups. Is there an active LinkedIn group which you are a member of? Don’t you think it’d be a whole lot cooler if some more folks who knew you, and could possibly support your efforts there, were members of the group as well? Share the group with your possibly interested peers and you will be helping your network by expanding their opportunities.Tag them in posts: Just like its competitor Facebook, LinkedIn allows you to tag connections and brands in your posts. Scanning through my timeline for a couple of days in a row shows me that many folks aren’t doing this as a way to connect connections or to mention them at all. Perhaps it’s the professional nature of the platform or the spirit of broadcasting their own info over others which holds back this powerful for of involving your connections. Just use the @ symbol before someone’s name and there profile will come up as a link to include in the post. See the screengrab below for an example:
Share their content to with your connections: Again, just like Facebook, there is a powerful share tool on all posts in the timeline and all posts made to Publisher. Use it to send your connections content, which you believe in because implied endorsements, with your own connections. This helps them to achieve one of the biggest goals of social media (and cat videos) in reaching the audiences of audiences of audiences.See also: Share THEN LikeSo what are some additional ways you connect your connections with the rest of your connections? Share your thoughts in the comments below and we’ll be sure to share them out as they come in. Remember, even though it’s the stuffed shirt of social media, LinkedIn is still social media and connecting connections can be a very powerful social element of your success on the platform!Speaking of, there are share tools to the side of this article. I’d appreciate you using one or all of them to share this #31DaysofLinkedIn piece with your connections and audiences. Keep those comments and questions about LinkedIn coming and we’ll tackle them together as partners!
The #31DaysOfLinkedIn Posts from @RocketGroup
#31DaysOfLinkedIn – Introduction and Recap
A Look at LinkedIn Endorsements and Recommendations
Add Project Details to Your LinkedIn
Building Relationships on LinkedIn
Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Educate, Inform, and Entertain Yourself with LinkedIn Groups
Kids, LinkedIn is for Professional Stuff
LinkedIn Premium: How Do They Work?
LinkedIn: Connect with the Right People, the Right Way
Manage Your LinkedIn Activities
Optimize Your LinkedIn Headline
Professionally Mingling on LinkedIn
Recruiting and Hiring on LinkedIn
Say No to the Default on LinkedIn
Setting a Schedule for LinkedIn Activity
Share (Professional) Stuff on LinkedIn
Sharing and Getting Shared on LinkedIn
Sharing Content on LinkedIn Effectively
Spread Out Your LinkedIn Posts
Taking LinkedIn to the Real World
To Pay or Not to Pay for LinkedIn
Want to Get Found on LinkedIn?
What We Learned During #31DaysOfLinkedIn
Read more...Manage Your LinkedIn Activities
Gus Wagner - Comment (0)You’ll need to apply some strategy to the content you post and interact with on Linkedin. Gus Wagner, in this Periscope video for #31DaysOfLinkedIn, discusses a simple way and a professional way to manage your LinkedIn activities.
The #31DaysOfLinkedIn Posts from @RocketGroup
#31DaysOfLinkedIn – Introduction and Recap
A Look at LinkedIn Endorsements and Recommendations
Add Project Details to Your LinkedIn
Building Relationships on LinkedIn
Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Educate, Inform, and Entertain Yourself with LinkedIn Groups
Kids, LinkedIn is for Professional Stuff
LinkedIn Premium: How Do They Work?
LinkedIn: Connect with the Right People, the Right Way
Manage Your LinkedIn Activities
Optimize Your LinkedIn Headline
Professionally Mingling on LinkedIn
Recruiting and Hiring on LinkedIn
Say No to the Default on LinkedIn
Setting a Schedule for LinkedIn Activity
Share (Professional) Stuff on LinkedIn
Sharing and Getting Shared on LinkedIn
Sharing Content on LinkedIn Effectively
Spread Out Your LinkedIn Posts
Taking LinkedIn to the Real World
To Pay or Not to Pay for LinkedIn
Want to Get Found on LinkedIn?
What We Learned During #31DaysOfLinkedIn
Read more...Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Gus Wagner - Comment (0)One of the “heavyweights” of social media has rolled out a new feature since the beginning of #31DaysOfLinkedIn and we tracked his success across different platforms.
Gary Vaynerchuk, someone with millions of followers and book sales, has released a new behind-the-scenes video series – #DailyVee – and announced it almost simultaneously across the major social media platforms: Facebook, Twitter, YouTube, Instagram, and LinkedIn.
At least, those are the ones I saw it on.
So how did Gary Vaynerchuk’s #DailyVee launch do on social media?
I know this is a series about LinkedIn – heck, it’s called #31DaysOfLinkedIn! – but to be fair to all the platforms and you, it is important to compare which platforms are going to be where you find your own best audiences. One way we can do that is through the perceived success of folks with large audiences on multiple platforms.
(All stats below are as of the time this article went to “press.” The posts we used to determine these numbers are linked above in the second paragraph.)
Facebook: Gary earned 841 Likes, 25,000 video views* and 165 Shares
Twitter: Twitter is Gary’s most active social profile, his audience gave him 24 retweets and 49 likes
YouTube: The most obvious place to find a video series was not the source of the most views as 21,961 folks watched his first episode of #DailyVee
Instagram: The photo sharing site also allows you to post 15-second videos and Gary’s got 1,252 Likes/Hearts/Whatevers
LinkedIn: The reason we are here…Gary used Publisher to blog about the #DailyVee effort and it drew 213 likes and 1,279 views
What can we determine from the #DailyVee vanity metrics*?
You need to know where your audience is and where they will most likely react.
When you’re as notable as Gary, you earn a following across multiple platforms. I actually follow him across all the platforms listed above because I am catching his content at different times in different places (See: #TRGrules). Many of the numbers above could possibly be many folks like myself who see his message multiple times.
We know for most folks the audiences across different platforms are going to be completely different. When I look at the fans, followers, and connections of my own platforms, I see the following:
Facebook: The TRG page is mostly folks from businesses, organizations, and nonprofits in the actual region and state I reside and do business in. This is highly intentional on our part as our local audiences (and yours) are most likely to be active on Facebook than other platforms. Less than 23{628954cb2bad821921117287c23504a7919be1893c483613421612ad8712cddb} of our Page’s fans are actually personal Facebook friends of mine. This audience is the most active when it comes to actually clicking through on content, watching videos, and converting to real world activity.
Twitter: Our Twitter followers are a mix of local, national, and international voices and listeners, involved in business, politics, government, nonprofits, agriculture, media, and many other fields. Twitter is actually my favorite and more active platform. Gary’s almost 1.2 million followers are a global audience from all walks of life and he is highly interactive with them. The same goes for the @RocketGroup audience (minus the million part) as we get more legit interaction – responses, retweets, and ongoing conversations – than on the other platforms.
YouTube: The world’s second-largest search engine is a place where videos go to die for a lot of folks (*looks in mirror*). Someone like Gary has invested the time, effort, and resources to produce high-quality videos which deliver value-laden messages and interactivity. For someone like TRG, even though we produce some great and award winning client content, we cannot dedicate the resources to generate the Hollywood-levels of production on a daily basis for self-promotion. You shouldn’t either. Do what you can with your mobile phone (which is a lot), your family video camera, or by hiring someone like us when you absolutely need to. Our own subscriber base is a well-loved 23 at the moment and our biggest viewed videos have been ones with edgy messages or behind the scenes looks. Just like the #DailyVee but with fewer car chases. YouTube audiences are historically fickle and “fanboyish” so while views and watch rates may be all over the place it is not a platform known for profitable interaction and should be used as a supplemental channel for most of us. Not all of us, most of us.
Instagram: Gary uses his Instagram to tout his travels, his topics, and his sports allegiances. Until recently, we were running everything through the @WagnerGus Instagram channel and recently split off to the long-reserved @TheRocketGroup handle. We’ve been following our “educate, inform, entertain” mantra with a “mostly entertain” twist as our audience on the still-developing channel is local, personal contacts, social media brands, and folks who appreciate fun photos and themes. Instagram is the platform I have the most fun with and it appears to be the same for Gary. To this point, I have never closed a business deal because of something I did on Instagram but I have spent plenty of money based on content from accounts I follow or discover. It’s a perfect place for B2C companies who can take great photos.
LinkedIn: Ah, the reason we are all here this month. I would guess for someone like Gary his LinkedIn audience is a mix of his readers, attendees of his events, and people who write him checks for his abilities…or want to. While LinkedIn has company pages available, just as Facebook has brand pages, both Gary and myself use our personal profiles for the most part to interact and publish content from. My own audience of valued connections on LinkedIn is full of folks I have worked with professionally, people who are (or have been) in similar professions as me, and people I have never met.
When it comes down to audience reaction on LinkedIn, the more active you are the better the reaction. This is the tenth #31DaysOfLinkedIn post and I have had more interaction on LinkedIn in those 10 days than I have had all year. I’ve known most folks on the platform are dormant or lurking for years, as was I. Putting a little bit of effort into the profile has led to several reconnections and some early stage business discussions.
The best platform for businesses, organizations, or nonprofits on social media is…
Up to you.
As you can see Gary’s biggest audience reaction was on Facebook but he didn’t ignore the other platforms. His content is video-based so he uses Facebook and YouTube. YouTube allows him to share the video content on LinkedIn and Twitter. He also cut teaser videos for Instagram use.
When it comes to The Rocket Group, Facebook has the biggest ROI and the most audience likely to do business with us, Twitter has the best interaction, and LinkedIn has the most potential. YouTube and Instagram are used for content aggregation, creativity, and inspiration.
TL; DR: Spend the most time and effort on the platform which will generate the most success for you (likely Facebook) but have a proactive strategy for the other social media platforms.
How does this high-level analysis compare to your own findings? Let us know in the comments below, on social media (tagged #31DaysOfLinkedIn), or send me a direct message with the contact link above. Heck, the phone number below works as well!
Thanks for reading this far down the page and we’ll talk with you soon!
*Vanity metrics refer to Likes, follows, comments, shares, retweets, etc. These are the publically viewed statistics of social media. They do not mean as much as clicks, email sign ups, and sales generated.
The #31DaysOfLinkedIn Posts from @RocketGroup
#31DaysOfLinkedIn – Introduction and Recap
A Look at LinkedIn Endorsements and Recommendations
Add Project Details to Your LinkedIn
Building Relationships on LinkedIn
Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Educate, Inform, and Entertain Yourself with LinkedIn Groups
Kids, LinkedIn is for Professional Stuff
LinkedIn Premium: How Do They Work?
LinkedIn: Connect with the Right People, the Right Way
Manage Your LinkedIn Activities
Optimize Your LinkedIn Headline
Professionally Mingling on LinkedIn
Recruiting and Hiring on LinkedIn
Say No to the Default on LinkedIn
Setting a Schedule for LinkedIn Activity
Share (Professional) Stuff on LinkedIn
Sharing and Getting Shared on LinkedIn
Sharing Content on LinkedIn Effectively
Spread Out Your LinkedIn Posts
Taking LinkedIn to the Real World
To Pay or Not to Pay for LinkedIn
Want to Get Found on LinkedIn?
What We Learned During #31DaysOfLinkedIn
Read more...Optimize Your LinkedIn Headline
Gus Wagner - Comment (0)One of the easiest things to do on LinkedIn is to optimize your headline. Yet is is overlooked by too many users as a way to introudce themselves.Throughout these early days of the #31DaysofLinkedIn, the theme of optimization has come up repeatedly in our research. There are many features you can put to greater benefit for greater interaction on LinkedIn but one of the most visible and effective parts is the headline.What is the headline on LinkedIn?
Simple answer: It’s the words underneath your name on your profile.
Longer answer: It’s the description located underneath your name which you can put the key words and phrases about yourself, your skills, and your profession. You can be as straight-laced or personable as you prefer to be in this section but remember its a first impression many LinkedIn users and search engine searchers will get from you.
TL; DR: You’ve got 120 characters to make a first (or continuing) impression to a searching visitor enough to make them click through to the rest of your profile…and possibly the rest of your professional life.Question for you: Who are some LinkedIn users you have seen with super-cool or super-practical LinkedIn headlines? Share them in the comments below or on social media with the #31DaysOfLinkedIn tag.Also, if you thought this post, or the Periscope video I filmed in Staples, are bringing you education, information, or entertainment, please hit one or all of the share tools on the side of this page so your followers can feel the same way!Talk soon,
The #31DaysOfLinkedIn Posts from @RocketGroup
#31DaysOfLinkedIn – Introduction and Recap
A Look at LinkedIn Endorsements and Recommendations
Add Project Details to Your LinkedIn
Building Relationships on LinkedIn
Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Educate, Inform, and Entertain Yourself with LinkedIn Groups
Kids, LinkedIn is for Professional Stuff
LinkedIn Premium: How Do They Work?
LinkedIn: Connect with the Right People, the Right Way
Manage Your LinkedIn Activities
Optimize Your LinkedIn Headline
Professionally Mingling on LinkedIn
Recruiting and Hiring on LinkedIn
Say No to the Default on LinkedIn
Setting a Schedule for LinkedIn Activity
Share (Professional) Stuff on LinkedIn
Sharing and Getting Shared on LinkedIn
Sharing Content on LinkedIn Effectively
Spread Out Your LinkedIn Posts
Taking LinkedIn to the Real World
To Pay or Not to Pay for LinkedIn
Want to Get Found on LinkedIn?
What We Learned During #31DaysOfLinkedIn
Read more...Taking LinkedIn to the Real World
Gus Wagner - Comment (0)So you’ve made a connection on LinkedIn…now what? Do you store them like baseball cards or move them to a real world conversation?
This is a topic which has been touched on a bit in other posts of the #31DaysOfLinkedIn effort because it is important. LinkedIn is more professional than the other platforms of social media so therefore it lends itself to more real world calls to action.
If connections are paying attention.
(Also: this post is not meant to be a dating guide to LinkedIn. Although, that kind of activity needs to stop before more professional reputations are ruined.)
If someone asks to connect with you on LinkedIn
There are two schools of thought when it comes to accepting connections: LION and selective. LION was pretty popular in the early days of LinkedIn but has mostly gone away as a name but is still alive as a practice. A Linked In Open Networker is someone who accepts all invitations to connect from all askers. I’ve never been sure of what non-sales related benefit this brings to either party. LinkedIn actually frowns upon this practice.
A selective user picks and chooses who they connect with based on the quality of the invitation, if they used the default invitation text, or a hundred other factors.
I myself find myself somewhere in the middle. I generally accept invitations but check out the profile first to see if its going to be a sales pitch which I don’t have time for or interest in. Go ahead and ask me and see if you make the cut!
So how do you move a connection to a real life conversation when they initiated the connection? This is the easier one, they asked so there is some interest in you, what you do, or what you may be able to do together. Check out their profile if you have accepted the connection and send a message asking, basically, “what’s up?” to begin with and then move to a real world conversation if there is mutual interest.
Real life can be over the phone, over the Skype or similar, or face-to-face if geography or upcoming events are helpful. The decision is yours.
If you asked someone to connect on LinkedIn
This one is more difficult because you have initiated the connection with a perceived motive in mind. Your new connection may be wary of the next steps. This is where having all of your i‘s dotted and t’s crossed on your profile is critical. Even if it is just a cup of coffee to meet a neighbor, peer, or possible influencer, it will possibly be viewed as you wanting to sell your product, your service, or yourself in the conversation. And maybe it is, nothing wrong with that.Instead of hitting the new connection up with an invite to the real world thirty seconds after they accept your connection, take some time and interact with their content (if they are posting any), see what mutual connections you already have, or similar life experiences you may have. If they appear to be inactive on LinkedIn outside of accepting connections, then it may be alright for you to message your request for a real world connection. Just be prepared to get be rejected.As we have mentioned in the #31DaysOfLinkedIn before, too many profiles have been set up and never updated. If you truly want to drive interaction then, sometimes, you must really be the driving force of the interaction. Just be cool about it.Do you have any good, bad, or indifferent experiences to share in the comments below about moving LinkedIn connections to real-world connections?If you have been enjoying, and learning, from these LinkedIn posts, be sure to hit the Share buttons to the side of this article and let your own audiences know what we are up to. If you have any questions, comments, or concerns about what we have been up to, hit the contact link above and let’s talk about it!Thanks for the time,
The #31DaysOfLinkedIn Posts from @RocketGroup
#31DaysOfLinkedIn – Introduction and Recap
A Look at LinkedIn Endorsements and Recommendations
Add Project Details to Your LinkedIn
Building Relationships on LinkedIn
Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Educate, Inform, and Entertain Yourself with LinkedIn Groups
Kids, LinkedIn is for Professional Stuff
LinkedIn Premium: How Do They Work?
LinkedIn: Connect with the Right People, the Right Way
Manage Your LinkedIn Activities
Optimize Your LinkedIn Headline
Professionally Mingling on LinkedIn
Recruiting and Hiring on LinkedIn
Say No to the Default on LinkedIn
Setting a Schedule for LinkedIn Activity
Share (Professional) Stuff on LinkedIn
Sharing and Getting Shared on LinkedIn
Sharing Content on LinkedIn Effectively
Spread Out Your LinkedIn Posts
Taking LinkedIn to the Real World
To Pay or Not to Pay for LinkedIn
Want to Get Found on LinkedIn?
What We Learned During #31DaysOfLinkedIn
Read more...Use the LinkedIn Daily
Gus Wagner - Comment (0)As we have discussed in previous posts in this #31DaysOfLinkedIn series, if you do even just a little with LinkedIn you will be ahead of most of your peers.
Unfortunately, too many folks and companies with profiles on LinkedIn are in a “set it and forget it” mode. I have been guilty of this in the past myself. This attititude only allows you to fall further behind your competition who is more active on the platform.
What does daily activity on LinkedIn look like?
One thing LinkedIn is very good at is being proactive in notifying you of any activity related to you or your connections. They actually step outside their platform and email you summaries as often as you would like to recieve them. When you see one of these daily/weekly emails in your inbox, go ahead and open it and do some/all of the following:-
- Check the timeline (read: front page) for posts from your connections to see which ones it would be appropriate to comment, Like, and share. It operates just like Facebook, but with less conspiracy theories!
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- Check the notifications at the top of the page, you’ll see the red flags, for any new connection invites, messages, or publishing activity by your connections. Interact appropriately.
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- Update your own profile. Not sure what to update? LinkedIn is here to help you with questions about your professional, academic, and community achievements which should be a part of your profile.
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- Check to see who viewed your profile while you have been away. See any professional opportunities there? Start the follow-up process!
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- Are you a member of any LinkedIn groups? Check them for any recent activity that may need your interaction. By supporting others in your groups you are helping to make the group more active and have a better chance at success.
Be careful with these daily activities on LinkedIn
While the points above are all positive actions you can take on LinkedIn, there is one action which is kind of pointless and one which could get you in trouble:-
- Be careful about offering Endorsements to others. In our opinion, the LinkedIn endorsement is akin to the Poke on Facebook. Its just a little nudge that few ever see or consider which says, “Hey.” Its harmless and not very effective.
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- Be careful of the digital trail you leave on LinkedIn. Unless you have your settings set correctly, every profile will be getting a notification which says you looked at their profile.
What other daily activities do you undertake on LinkedIn which you would recommend? Let’s hear them in the comments below or on social media. Finally, if you know someone who needs to take a more active role on LinkedIn, share this post with them (or with all your audiences with the share tools on the side) to show them how easy it can be!Thanks for reading and we’ll catch you soon with the next of the #31DaysOfLinkedIn effort!The #31DaysOfLinkedIn Posts from @RocketGroup
#31DaysOfLinkedIn – Introduction and Recap
A Look at LinkedIn Endorsements and Recommendations
Add Project Details to Your LinkedIn
Building Relationships on LinkedIn
Comparing LinkedIn Audiences to Other Social Platforms through @GaryVee
Educate, Inform, and Entertain Yourself with LinkedIn Groups
Kids, LinkedIn is for Professional Stuff
LinkedIn Premium: How Do They Work?
LinkedIn: Connect with the Right People, the Right Way
Manage Your LinkedIn Activities
Optimize Your LinkedIn Headline
Professionally Mingling on LinkedIn
Recruiting and Hiring on LinkedIn
Say No to the Default on LinkedIn
Setting a Schedule for LinkedIn Activity
Share (Professional) Stuff on LinkedIn
Sharing and Getting Shared on LinkedIn
Sharing Content on LinkedIn Effectively
Spread Out Your LinkedIn Posts
Taking LinkedIn to the Real World
To Pay or Not to Pay for LinkedIn
Want to Get Found on LinkedIn?
What We Learned During #31DaysOfLinkedIn
Who Viewed My LinkedIn Profile?
Your LinkedIn Likes/Dislikes/Challenges
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