Social Media Works
Since the dawn of mankind, people have gathered around “something” to discuss the topics of the day, to share important news, and to brag about their achievements. In the past those “somethings” were open fires and water coolers, today they are online platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and all the others.
The time is here for your business, organization, or nonprofit – located here in mid-Missouri or anywhere in the world – to be involved in social media. Not only are Facebook, Twitter, Pinterest, YouTube and all the other channels where your customers are, they also give you an unfiltered platform for sharing your products, ideas, ideas, and opportunities.
If you are not involved with social media or are not any good at it, you are already be behind your competition.
We can help.
Through our social media training, social media strategy development, social media management, social media advertising, and social media content creation services, The Rocket Group can help you to understand and profit from the social media which will work best for you.
Check out our content below and then hit the Contact button at any point along the way. Let’s launch your success story today!
In preparation for a presentation at #MRJBC with the Missouri Realtors, Gus Wagner livestreamed this Periscope video covering best practices for livestreaming and changes coming down the road in the near future.Be sure to connect with us here on Periscope for more livestreaming and interactive goodness!
The LinkedIn newsfeed can be rather confusing and seem out of date. There is an almost hidden way to control what you see and Gus Wagner will show you in this screencast video.
You probably think you, or your business, organization, or nonprofit are a rockstar at what you do. That’s cool. Let’s talk about how to get your audience to believe that you are as well.Gus Wagner of The Rocket Group covers this topic in a Periscope video.
When you encounter new competitors, peers, or unknowns on Twitter, one of the first thing to do is to check out their list of followers to see who they are attracting. Too often, a bad first impression is made because their follower list is full of junk and spammers. This is an obvious sign they bought their followers and are tweeting into an empty room. Gus Wagner discusses the topic at length in this video and blog.Need help figuring out the world of followers and fans and subscribers in social media? Give us a shout anytime and let’s talk about what you’d like to achieve in your audiences!
When checking into Places on Facebook, or urging others to do so, we often run into the issue of businesses with duplicate Pages. Turns out it happened to us again as well.The video above will walk you through the process of correcting this error which occurred through no fault of your own. What happens is that someone, at some point, couldn’t find your page through Facebook search and created a new named page for you. Either that, or Facebook did it themselves. Or it was the aliens.Anyway, its important to merge these pages together if you don’t want to have confused fans sending their Facebook friends to the wrong place. Not sure if this is an issue for you, use Facebook’s search bar to find out how many pages there are with your company name in them and claim any that are linked to your actual business.I’m actually still waiting on Facebook to get back with me on the claim I made in this video. Perhaps you will have faster luck!
We did another Periscope live stream on January 7th and discussed a few topics which we learned and relearned in social media in 2016. Given that it had only been a week into 2016 at that point, it was a rather busy week. Show notes are posted below but we discussed Facebook, Snapchat, audience interaction online and IRL, and what you can be doing to further your organic reach on social media. This was also the first appearance of #OwnYourSelfie. Stay tuned for more details on this campaign!
- Facebook still worksn
- Specific audiences
- Organic reach as high as 35%
- Video still gets results
- Facebook still worksn
- Live events
- Vertical filming and photos = Snapchat
- Audiences may have paid to see you but doesn’t mean they will pay attention
- Audiences have the power to document everything. #EveryoneIsMedia
- How many blurry photos are telling your story?
- Live events
Thanks for reading and watching! Let’s talk if we can help you with any of your social media and/or marketing questions and/or challenges.
Finished up the 31 Days on the road, click the video to see where I broadcasted from!
The main goal of this #31DaysOfLinkedIn project was to learn how to use the platform better for ourselves and our clients. We decided to do this in an open and sharing way through live stream broadcasts and daily blogposts so you could come along on the journey as well. This words below and the video above won’t go into a lot of technical strategy ideas, those are in the links at the bottom, and they can best be summed up in a, “Why the heck aren’t we all doing better at this thing?!?” statement. Read on…
The major steps to success on LinkedIn
Be active. It should go without saying that no one can be successful at anything if they aren’t active at it. If you “set and forget” your LinkedIn profile, you only have yourself to blame when it comes to inactivity. Since few folks, including your peers and competition, are active on a daily basis on LinkedIn, it is a wide open field of potential for you. If you want to lead your industry, your geographic region, or groups, you can easily do so. The opportunity is there and waiting for you to take it!
Stay active. Say you have spent, I don’t know, 31 days being active on LinkedIn and you haven’t landed a million-dollar deal or a dozen new leads from your activity. What should you do? Keep at it. Because of the inactive audiences of LinkedIn you will have to put in some time and frame your content around education, information, or entertainment to carve out your niche and attract legitimate attention from connections. Stick with it for 62 or 93 or however may days it takes to build your successes…and then keep at it after the fact.
Be consistent. When we say you need to be active, you need to be active. Set a schedule for your LinkedIn activity and stick to it. Make Monday the day you post and interact with your Groups and Thursday the day you publish to Pulse if it works for you. We would never advise you to do something on all of the tools of LinkedIn every day, but do something with all of them as often as you can. If you aren’t consistent with you activity, your connections will start not seeing your content in their newsfeeds and you will be back to where you are now.
Be professional. As we discussed early in the 31 Days, LinkedIn is not the place for your family photos, your #MotivationMonday posts, or your “funny” memes. Stick to content which your professional audience of connections will want to see. They are all on Facebook and Instagram and Tumblr as well and have already seen your jokes. If they are on Reddit, they actually saw it a week before you did.
A big secret to success on LinkedIn
Interact with others. The four points above will get your further down the road of LinkedIn success than the sitting around and doing nothing with the platform you are probably doing at this moment. A point to take your success to the next level is to interact with the posts, Blogs, Groups, and other content you encounter on the platform (all platforms actually). Share then Like content you encounter and comment on pieces to which you can add your unique perspective. Doing so will help you build your reputation, will help you to make more connections, and help those connections to be encouraged to interact with your content when you publish it.
I’ll have to say 31 days is not nearly enough time to become any sort of (alleged) expert at LinkedIn. Heck, it’s only 7.4 of the 10,000 hours Gladwell says you need to have to become and expert in anything.
Now that I have said that, I do feel, at the very least, more committed to the LinkedIn platform and look forward to connecting with you there, helping you if I can, and seeing you launch your own success story with it. If there are any remaining questions or challenges you have with LinkedIn, or any other marketing platform, reach out and let’s talk about them together.
If you missed any of the #31DaysOfLinkedIn posts, they are all linked at the bottom of this page. Please feel free to hit the share buttons to the side of this content to share any of these pages with your own fans, followers, and connections, so they might find the help they are looking for as well!
I appreciate you checking out this effort. What do you want to talk about next?!?
The #31DaysOfLinkedIn Posts from @RocketGroup
The secret to getting your content shared on LinkedIn, or any platform for that matter, is to have content your connections (fans, followers, subscribers, etc,) actually find shareable. Your content, also discussed before, must educate, inform, or entertain your audience so they will find it critical enough to take the extra step to share with their own audience.
This is one of the goals of social media: reaching the audiences of audiences of audiences. This is also how news, job opportunities, and cat videos go viral.
How to share content on LinkedIn
Sure, this might sound a bit simple but why aren’t more people doing it? Sharing on LinkedIn is 1) almost the same function as on Facebook and 2) a continuation of the most powerful action you can take on social media.
As you can see in the image above, sharing Scott’s post allows us to offer our own comments on the content and share it with all of our connections, with all or some of the Groups we belong to, or with certain individuals only through a message. Scott will also be notified of the share and will possibly reach out to say, “Thanks!” or, “What’s up with you sharing that?”
Those comments you add are your own implicit endorsement (or condemnation) of content created by other individuals, companies, or groups.
When you like something, as seen below, it still goes out into the newsfeed of LinkedIn but no other action is indicated. If you didn’t comment on the original post, there isn’t really any indication of why you liked the content to begin with. The share button is right there next to the like button on LinkedIn and clicking it takes the same amount of energy as clicking the like button. Take the extra step and use the share button next time.
Sharing content to LinkedIn when you aren’t on LinkedIn
This one is a little more difficult, but the internet is your friend and tools have been developed to ease your burden. Many websites, including this one, have installed sharing tools for users to share to various social media platforms or even to email.
The tools which we use, as do many others, are from a company called SumoMe. This free, yes, a free set of tools includes the sharing system which you see on the side of this page. If you click any of the logos there a window will open which will allow you to add your comments to the post link, just as happens on LinkedIn and Facebook. You then hit the publish button and you have shared content to LinkedIn from outside of LinkedIn. Go ahead and click one of those buttons and see what happens!
If you do not have this tool on your own website, I can’t recommend it enough that you do so right now. Well, right after you share this blog post to your connections, fans, and/or followers so they can learn the benefits of sharing content on LinkedIn!
Thanks for reading this far down the page and let’s talk if we can help you with any questions or challenges in your own marketing world.
The #31DaysOfLinkedIn Posts from @RocketGroup