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One recent, and interesting, project we completed was the new logo for the Jefferson City Area Young Professionals.

We have been members of the group almost from their beginning, and Farrah serves on their board of directors, so it was a very good fit for both of us to be working together.

Somewhere in the middle of the project, the board decided to change the group’s name to hYPe as a move to differentiate itself from other more service-oriented groups in our community and create a little buzz. We then shifted focus on the direction of the logo.

As you can see below, we went through several different iterations for their branding. I was partial to a few, others were partial to others. I think we all ended up in the same place with some that is recognizable, stands out in our area, and is drawing the attention they wanted.

Feel free to offer your thoughts on any or all of the looks below. Of course, if you are looking for a new graphic style for your business, group, or campaign…we are here to help.

Thanks for the time.

Gus

Today, April 5th, is another election day in Missouri. Tomorrow, hopefully, will be another cycle of trying to remember where all of your campaign signs are so you can remove them from the public eye.

For various reasons, not all of them will get recaptured. These feral signs become an eyesore to passers-by and cause voters to become reluctant to place signs in their yards when they are asked. I personally know of several signs from the loyal opposition from the 2010 election that are still up almost six months later.

Of those that do get picked up, most will be tossed in the trash. Which compounds the problems as many candidates have chosen to go with coroplast signs. Archeologists 1000 years from now will find Obama/McCain signs in landfills in perfect condition. These things do not break down.

We are proud to say no client of The Rocket Group will be choking up the environment with signs we designed and contracted printing on. Our signs are cardboard and coated with a degradable coating that will break down in a landfill.  Better yet, our candidates have a very good winning percentage and usually use their signs for re-election campaigns.

Regardless of your outcome tonight, please find a better use for your leftover signs than landfill fodder.

 Thanks for reading!

Before the Price Chopper 500 at the Kansas Speedway in October 2010, I was able to interview NASCAR’s Ryan Newman, then of the #39 Go Army Chevrolet team, about how he and his staff use social media to connect and market to his fans. You can view the video below. – Gus

Hello Chamber of Commerce executives from across Missouri!

I had a great time meeting, hanging out, and talking social media with you all last week. As promised here are the slides and videos from my two presentations. Remember, the 30 Days of free help, troubleshooting, and consultation that are open to you until the end of October (I just extended it!). We’re #HereToHelp and want to see you launch greater success stories with your social media!

First session: Social Media for Individuals

Second Session: Social Media for Chambers of Commerce

Thank you for having me present at the MHA Center for Education conference on April 21, 2016. I had a great time and have had some very nice follow-up conversations with several attendees. If you have any questions about the presentation, the topics discussed, or social media marketing for recruiting in general, feel free to reach out at any time!

Tweets by @ReachTheARC

Thanks for having me be a part of the #CornRoots effort (again). Feel free to reach out at any time during your advocacy careers if you need any help or advice. Talk soon!

Slides: